Matches in Harvard for { <http://id.lib.harvard.edu/aleph/009308300/catalog> ?p ?o. }
Showing items 1 to 22 of
22
with 100 items per page.
- catalog contributor b13140538.
- catalog contributor b13140539.
- catalog contributor b13140540.
- catalog contributor b13140541.
- catalog created "c2004.".
- catalog date "2004".
- catalog date "c2004.".
- catalog dateCopyrighted "c2004.".
- catalog description "Ch. 1. The Offensive Marketing Approach: POISE -- Ch. 2. Profitable: The "P" of POISE -- Ch. 3. Offensive Vision and Attitudes: The "O" of POISE -- Ch. 4. Integrated Marketing Approach: The "I" of POISE -- Ch. 5. Strategic Offensive Business Analysis: The "S" in POISE -- Ch. 6. Anticipating the Future: Strategy Revisited -- Ch. 7. Developing Winning Strategies -- Ch. 8. Offensive Marketing Planning -- Ch. 9. Effective Execution: the "E" of POISE Offensive Market Segmentation.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "xiv, 414 p. :".
- catalog identifier "0750674598".
- catalog issued "2004".
- catalog issued "c2004.".
- catalog language "eng".
- catalog publisher "Burlington, MA : Elsevier Butterworth-Heinemann,".
- catalog subject "658.8 22".
- catalog subject "HF5415 .D38 2004".
- catalog subject "Marketing.".
- catalog tableOfContents "Ch. 1. The Offensive Marketing Approach: POISE -- Ch. 2. Profitable: The "P" of POISE -- Ch. 3. Offensive Vision and Attitudes: The "O" of POISE -- Ch. 4. Integrated Marketing Approach: The "I" of POISE -- Ch. 5. Strategic Offensive Business Analysis: The "S" in POISE -- Ch. 6. Anticipating the Future: Strategy Revisited -- Ch. 7. Developing Winning Strategies -- Ch. 8. Offensive Marketing Planning -- Ch. 9. Effective Execution: the "E" of POISE Offensive Market Segmentation.".
- catalog title "Offensive marketing : an action guide to gaining competitive advantage / Hugh Davidson and Warren J. Keegan ; with Elyse Arno Brill.".
- catalog type "text".