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- catalog abstract ""Differential Games in Marketing conveys to the reader the state of the art of research in marketing applications of differential game theory. This research started about 25 years ago and the literature has now reached an extent and a maturity that makes it natural to take stock." "The book deals with differential games in advertising, pricing, and marketing channels, as well as with marketing-production and pricing-advertising interfaces. It also provides a tutorial on main concepts in differential games."--Jacket.".
- catalog contributor b13140616.
- catalog contributor b13140617.
- catalog created "c2004.".
- catalog date "2004".
- catalog date "c2004.".
- catalog dateCopyrighted "c2004.".
- catalog description ""Differential Games in Marketing conveys to the reader the state of the art of research in marketing applications of differential game theory. This research started about 25 years ago and the literature has now reached an extent and a maturity that makes it natural to take stock." "The book deals with differential games in advertising, pricing, and marketing channels, as well as with marketing-production and pricing-advertising interfaces. It also provides a tutorial on main concepts in differential games."--Jacket.".
- catalog description "1. Introduction -- 2. A Brief Tutorial on Differential Games -- 3. Advertising Models -- 4. Pricing Models -- 5. Models of Marketing Channels -- 6. Other Applications -- 7. Conclusions.".
- catalog description "Includes bibliographical references (p. [161]-170) and indexes.".
- catalog extent "xiv, 176 p. :".
- catalog identifier "1402076134 (alk. paper)".
- catalog isPartOf "International series in quantitative marketing ; 15".
- catalog issued "2004".
- catalog issued "c2004.".
- catalog language "eng".
- catalog publisher "Boston : Kluwer Academic Publishers,".
- catalog subject "658.8/001/51932 22".
- catalog subject "Differential games.".
- catalog subject "HF5415 .J67 2004".
- catalog subject "Marketing Mathematical models.".
- catalog tableOfContents "1. Introduction -- 2. A Brief Tutorial on Differential Games -- 3. Advertising Models -- 4. Pricing Models -- 5. Models of Marketing Channels -- 6. Other Applications -- 7. Conclusions.".
- catalog title "Differential games in marketing / Steffen Jørgensen, Georges Zaccour.".
- catalog type "text".