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- catalog contributor b13142251.
- catalog contributor b13142252.
- catalog contributor b13142253.
- catalog created "c2004.".
- catalog date "2004".
- catalog date "c2004.".
- catalog dateCopyrighted "c2004.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "xv, 256 p. :".
- catalog identifier "1576601471 (alk. paper)".
- catalog isPartOf "Economist series".
- catalog issued "2004".
- catalog issued "c2004.".
- catalog language "eng".
- catalog publisher "Princeton, N.J. : Bloomberg Press,".
- catalog subject "658.8/27 22".
- catalog subject "Brand name products Forecasting.".
- catalog subject "Brand name products Management.".
- catalog subject "Brand name products.".
- catalog subject "Branding (Marketing)".
- catalog subject "HD69.B7 B733 2004".
- catalog title "Brands and branding / [edited by] Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.].".
- catalog type "text".