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- catalog contributor b13142467.
- catalog contributor b13142468.
- catalog contributor b13142469.
- catalog created "2005.".
- catalog date "2005".
- catalog date "2005.".
- catalog dateCopyrighted "2005.".
- catalog description "Includes bibliographical references and index.".
- catalog description "Millennium Pharmaceuticals, Inc. / Stefan Thomke and Ashok Nimgade -- Hikma Pharmaceuticals / John A. Quelch and Robin Root -- Aravid Eye Hospital, Madurai, India: in service for sight / V. Kasturi Rangan -- Abgenix and the XenoMouse / Robert Dolan -- CardioThoracic Systems / Michael J. Roberts and Diana S. Gardner -- Innovation at 3M Corporation (A) / Stefan Thomke and Ashok Nimgade -- Medicines Company / John T. Gourville -- Biopure Corporation / John T. Gourville -- Synthes / John T. Gourville -- Merck-Medco: vertical integration in the pharmaceutical industry / V. Kasturi Rangan and Marie Bell -- Becton Dickinson & Company: VACUTAINER Systems Division / V. Kasturi Rangan and Frank V. Cespedes.".
- catalog extent "viii, 440 p. :".
- catalog identifier "0072887761 (alk. paper)".
- catalog issued "2005".
- catalog issued "2005.".
- catalog language "eng".
- catalog publisher "Boston : McGraw-Hill/Irwin,".
- catalog subject "2004 J-364".
- catalog subject "362.1/068/8 22".
- catalog subject "Commerce trends.".
- catalog subject "Drug Industry methods.".
- catalog subject "Marketing of Health Services trends.".
- catalog subject "Medical care Marketing.".
- catalog subject "QV 736 P962 2005".
- catalog subject "RA410.56 .P756 2005".
- catalog subject "Technology, Pharmaceutical trends.".
- catalog tableOfContents "Millennium Pharmaceuticals, Inc. / Stefan Thomke and Ashok Nimgade -- Hikma Pharmaceuticals / John A. Quelch and Robin Root -- Aravid Eye Hospital, Madurai, India: in service for sight / V. Kasturi Rangan -- Abgenix and the XenoMouse / Robert Dolan -- CardioThoracic Systems / Michael J. Roberts and Diana S. Gardner -- Innovation at 3M Corporation (A) / Stefan Thomke and Ashok Nimgade -- Medicines Company / John T. Gourville -- Biopure Corporation / John T. Gourville -- Synthes / John T. Gourville -- Merck-Medco: vertical integration in the pharmaceutical industry / V. Kasturi Rangan and Marie Bell -- Becton Dickinson & Company: VACUTAINER Systems Division / V. Kasturi Rangan and Frank V. Cespedes.".
- catalog title "Problems and cases in health care marketing / [edited by] John T. Gourville, John A. Quelch, V. Kasturi Rangan.".
- catalog type "text".