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- catalog abstract ""The Playful Audience follows a series of experiential and theoretical routes toward understanding audience use of television and the Internet. The essence of play is explored, with a focus across cultures, predominantly the East's consumption of television and the Internet produced and presented by the West."--Jacket.".
- catalog contributor b13146967.
- catalog created "c2004.".
- catalog date "2004".
- catalog date "c2004.".
- catalog dateCopyrighted "c2004.".
- catalog description ""The Playful Audience follows a series of experiential and theoretical routes toward understanding audience use of television and the Internet. The essence of play is explored, with a focus across cultures, predominantly the East's consumption of television and the Internet produced and presented by the West."--Jacket.".
- catalog description "Entertaining audiences -- Understanding global television -- Audiences at play -- The play of identification -- Global media, local selves -- Television in transition -- Narrowcasting's narrative menus -- Converging media communities -- Public spheres on-air/online -- Converging aspects of consumption.".
- catalog description "Includes bibliographical references (p. 291-319) and indexes.".
- catalog extent "xiii, 333 p. ;".
- catalog hasFormat "Playful audience.".
- catalog identifier "1572735287".
- catalog identifier "1572735295".
- catalog isFormatOf "Playful audience.".
- catalog isPartOf "Hampton Press communication series. New media.".
- catalog isPartOf "The Hampton Press communication series. New media".
- catalog issued "2004".
- catalog issued "c2004.".
- catalog language "eng".
- catalog publisher "Cresskill, N.J. : Hampton Press,".
- catalog relation "Playful audience.".
- catalog subject "302.23/45 22".
- catalog subject "Internet Social aspects.".
- catalog subject "Internet users.".
- catalog subject "Mass media Audiences.".
- catalog subject "Mass media Social aspects.".
- catalog subject "PN1992.6 .W595 2004".
- catalog subject "Television broadcasting Social aspects.".
- catalog subject "Television viewers.".
- catalog tableOfContents "Entertaining audiences -- Understanding global television -- Audiences at play -- The play of identification -- Global media, local selves -- Television in transition -- Narrowcasting's narrative menus -- Converging media communities -- Public spheres on-air/online -- Converging aspects of consumption.".
- catalog title "The playful audience : from talk show viewers to Internet users / Tony Wilson.".
- catalog type "text".