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- catalog contributor b13165736.
- catalog contributor b13165737.
- catalog contributor b13165738.
- catalog created "c2004.".
- catalog date "2004".
- catalog date "c2004.".
- catalog dateCopyrighted "c2004.".
- catalog description "Includes bibliographical references (CN1-CN14) and index.".
- catalog extent "1 v. (various pagings) :".
- catalog identifier "007121478X (international ed. : alk. paper)".
- catalog identifier "0072547030 (alk. paper)".
- catalog isPartOf "McGraw-Hill/Irwin series in marketing".
- catalog issued "2004".
- catalog issued "c2004.".
- catalog language "eng".
- catalog publisher "Boston, Mass. : McGraw-Hill/Irwin,".
- catalog subject "658.8 21".
- catalog subject "HF5415 .K452 2004".
- catalog subject "Marketing.".
- catalog title "Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius.".
- catalog type "text".