Matches in Harvard for { <http://id.lib.harvard.edu/aleph/009326537/catalog> ?p ?o. }
Showing items 1 to 21 of
21
with 100 items per page.
- catalog abstract ""In Marketing Insights from A to Z, marketing's most respected sage, Philip Kotler, chooses and examines the most important concepts of the discipline for today and the future, offering a fresh and stimulating take on how marketing will change and how marketers must change with it." "From "Advertising" to "Zest," topics are organized alphabetically to allow readers easy access to advice. Relevant and straightforward, this book is comprehensive enough for managers who want a complete primer on marketing but also a cutting-edge resource for seasoned marketers who need to keep up with the latest thinking."--Jacket.".
- catalog contributor b13168053.
- catalog created "c2003.".
- catalog date "2003".
- catalog date "c2003.".
- catalog dateCopyrighted "c2003.".
- catalog description ""In Marketing Insights from A to Z, marketing's most respected sage, Philip Kotler, chooses and examines the most important concepts of the discipline for today and the future, offering a fresh and stimulating take on how marketing will change and how marketers must change with it." "From "Advertising" to "Zest," topics are organized alphabetically to allow readers easy access to advice. Relevant and straightforward, this book is comprehensive enough for managers who want a complete primer on marketing but also a cutting-edge resource for seasoned marketers who need to keep up with the latest thinking."--Jacket.".
- catalog description "Advertising -- Brands -- Business-to-business marketing -- Change -- Communication and promotion -- Companies -- Competitive advantage -- Competitors -- Consultants -- Corporate branding -- Creativity -- Customer needs -- Customer orientation -- Customer relationship management (CRM) -- Customers -- Customer satisfaction -- Database marketing -- Design -- Differentiation -- Direct mail -- Distribution and channels -- Employees -- Entrepreneurship -- Experiential marketing -- Financial marketing -- Focusing and niching -- Forecasting and the future -- Goals and objectives -- Growth strategies -- Guarantees -- Image and emotional marketing -- Implementation and control -- Information and analytics -- Innovation -- Intangible assets -- International marketing -- Internet and e-business -- Leadership -- Loyalty -- Management -- Marketing assets and resources -- Marketing department interfaces -- Marketing ethics -- Marketing mix -- Marketing plans -- Marketing research -- Marketing roles and skills -- Markets -- Media -- Mission -- New product development -- Opportunity -- Organization -- Outsourcing -- Performance measurement -- Positioning -- Price -- Products -- Profits -- Public relations -- Quality -- Recession marketing -- Relationship marketing -- Retailers and vendors -- Sales force -- Sales promotion -- Segmentation -- Selling -- Service -- Sponsorship -- Strategy -- Success and failure -- Suppliers -- Target markets -- Technology -- Telemarketing and call centers -- Trends in marketing thinking and practice -- Value -- Word of mouth -- Zest.".
- catalog description "Includes bibliographical references (p. 189-193) and index.".
- catalog extent "xviii, 206 p. ;".
- catalog identifier "0471268674 (alk. paper)".
- catalog issued "2003".
- catalog issued "c2003.".
- catalog language "eng".
- catalog publisher "Hoboken, N.J. : John Wiley & Sons,".
- catalog subject "658.8 21".
- catalog subject "HF5415 .K63127 2003".
- catalog subject "Marketing.".
- catalog tableOfContents "Advertising -- Brands -- Business-to-business marketing -- Change -- Communication and promotion -- Companies -- Competitive advantage -- Competitors -- Consultants -- Corporate branding -- Creativity -- Customer needs -- Customer orientation -- Customer relationship management (CRM) -- Customers -- Customer satisfaction -- Database marketing -- Design -- Differentiation -- Direct mail -- Distribution and channels -- Employees -- Entrepreneurship -- Experiential marketing -- Financial marketing -- Focusing and niching -- Forecasting and the future -- Goals and objectives -- Growth strategies -- Guarantees -- Image and emotional marketing -- Implementation and control -- Information and analytics -- Innovation -- Intangible assets -- International marketing -- Internet and e-business -- Leadership -- Loyalty -- Management -- Marketing assets and resources -- Marketing department interfaces -- Marketing ethics -- Marketing mix -- Marketing plans -- Marketing research -- Marketing roles and skills -- Markets -- Media -- Mission -- New product development -- Opportunity -- Organization -- Outsourcing -- Performance measurement -- Positioning -- Price -- Products -- Profits -- Public relations -- Quality -- Recession marketing -- Relationship marketing -- Retailers and vendors -- Sales force -- Sales promotion -- Segmentation -- Selling -- Service -- Sponsorship -- Strategy -- Success and failure -- Suppliers -- Target markets -- Technology -- Telemarketing and call centers -- Trends in marketing thinking and practice -- Value -- Word of mouth -- Zest.".
- catalog title "Marketing insights from A to Z : 80 concepts every manager needs to know / Philip Kotler.".
- catalog type "text".