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- catalog alternative "At head of title: What business leaders can learn from the world of rock and roll".
- catalog contributor b13168054.
- catalog contributor b13168055.
- catalog created "c2004.".
- catalog date "2004".
- catalog date "c2004.".
- catalog dateCopyrighted "c2004.".
- catalog description "From band loyalty to brand loyalty -- Creating culturally relevant brands -- Elton John : music man, marketing man, architect of a brand -- KISS : keep it simple, stupid -- The Rolling Stones : branding strategies beyond satisfaction -- Aerosmith : reinventing a rock and roll brand -- Madonna and Neil Diamond : the relevance of sex in branding -- Lessons from the legends of rock and roll.".
- catalog extent "xi, 240 p. ;".
- catalog identifier "0471455172 (cloth)".
- catalog issued "2004".
- catalog issued "c2004.".
- catalog language "eng".
- catalog publisher "Hoboken, N.J. : John Wiley & Sons,".
- catalog subject "658.8/27 22".
- catalog subject "ML3790 .B6 2004".
- catalog subject "Music trade.".
- catalog subject "Musicians Marketing.".
- catalog subject "Popular music Economic aspects.".
- catalog tableOfContents "From band loyalty to brand loyalty -- Creating culturally relevant brands -- Elton John : music man, marketing man, architect of a brand -- KISS : keep it simple, stupid -- The Rolling Stones : branding strategies beyond satisfaction -- Aerosmith : reinventing a rock and roll brand -- Madonna and Neil Diamond : the relevance of sex in branding -- Lessons from the legends of rock and roll.".
- catalog title "At head of title: What business leaders can learn from the world of rock and roll".
- catalog title "Brands that rock / Roger Blackwell, Tina Stephan.".
- catalog type "text".