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- catalog abstract ""In the most comprehensive and insightful treatment of pricing management available today, The Price Advantage shows companies how to use pricing excellence to outperform the competition and increase profitability in both good and bad times. Drawing on more than two decades of client success, three preeminent McKinsey & Company experts demonstrate why pricing is critical to bottom-line profitability and explain state-of-the-art approaches to analyzing pricing and building distinctive pricing capability in an organization. Working with colleagues and companies across the globe, they have helped develop leading-edge practical knowledge in pricing for clients in all major industries."--Jacket.".
- catalog contributor b13168210.
- catalog contributor b13168211.
- catalog contributor b13168212.
- catalog created "c2004.".
- catalog date "2004".
- catalog date "c2004.".
- catalog dateCopyrighted "c2004.".
- catalog description ""In the most comprehensive and insightful treatment of pricing management available today, The Price Advantage shows companies how to use pricing excellence to outperform the competition and increase profitability in both good and bad times. Drawing on more than two decades of client success, three preeminent McKinsey & Company experts demonstrate why pricing is critical to bottom-line profitability and explain state-of-the-art approaches to analyzing pricing and building distinctive pricing capability in an organization. Working with colleagues and companies across the globe, they have helped develop leading-edge practical knowledge in pricing for clients in all major industries."--Jacket.".
- catalog description "Includes bibliographical references and index.".
- catalog description "Pricing Fundamentals -- The Three Levels of Price Management -- Exploring the Levels -- Transaction -- Product/Market Strategy -- Industry Strategy -- Special Topics -- New Product Pricing -- Solutions, Bundles, and Other Packaged Offerings -- Unique Events -- Postmerger Pricing -- Price Wars -- Expanding the Boundaries -- Technology-Enabled Pricing -- Legal Issues -- Bringing It Together -- Pricing Architecture -- Driving Pricing Change -- The Monarch Battery Case -- Sample Pocket Price and Pocket Margin Waterfalls -- Antitrust Issues.".
- catalog extent "xvi, 288 p. :".
- catalog identifier "0471466697 (CLOTH)".
- catalog issued "2004".
- catalog issued "c2004.".
- catalog language "eng".
- catalog publisher "Hoboken, NJ : John Wiley & Sons,".
- catalog subject "658.8/16 22".
- catalog subject "HF5416.5 .M365 2004".
- catalog subject "Pricing.".
- catalog tableOfContents "Pricing Fundamentals -- The Three Levels of Price Management -- Exploring the Levels -- Transaction -- Product/Market Strategy -- Industry Strategy -- Special Topics -- New Product Pricing -- Solutions, Bundles, and Other Packaged Offerings -- Unique Events -- Postmerger Pricing -- Price Wars -- Expanding the Boundaries -- Technology-Enabled Pricing -- Legal Issues -- Bringing It Together -- Pricing Architecture -- Driving Pricing Change -- The Monarch Battery Case -- Sample Pocket Price and Pocket Margin Waterfalls -- Antitrust Issues.".
- catalog title "The price advantage / Michael V. Marn, Eric V. Roegner, Craig C. Zawada.".
- catalog type "text".