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- catalog contributor b13169188.
- catalog contributor b13169189.
- catalog created "c2004.".
- catalog date "2004".
- catalog date "c2004.".
- catalog dateCopyrighted "c2004.".
- catalog description "Includes bibliographical references (p. 233-246) and index.".
- catalog description "The transformation of American campaigns in the twenty-first century / James A. Thurber -- The principles of campaign planning / William R. Sweeney, Jr. -- Who will vote for you and why : designing strategy and message / Joel C. Bradshaw -- Candidate nominations and general election strategy / Marni Ezra -- Strategy and tactics for campaign fundraising / Norman Cummings and Grace Cummings -- Race for the cash : competition, contributions, and money in 2002 elections / Candice J. Nelson -- Paid media advertising : political communication from the stone age to the present / Jay Bryant -- Ads are us : political advertising in a mass media culture / Leonard Steinhorn -- Hard facts : the media and elections with a look at 2000 and 2002 / John R. Petrocik -- The ground war : the importance of organizing the field / Will Robinson -- The importance of field work in election campaigns / Paul Herrnson -- Campaigning with the internet : the view from below / David A. Dulio and Erin O'Brien -- Campaign ethics : public perception, reality, and the need to win / Carol Whitney -- Campaign ethics and politics of personal destruction / Linda L. Fowler -- Do campaigns matter? / Marni Ezra and Candice J. Nelson.".
- catalog extent "xiii, 260 p. :".
- catalog identifier "0813341817 (pb : alk. paper)".
- catalog identifier "0813341825 (hc : alk. paper)".
- catalog isPartOf "Transforming American politics series (2002)".
- catalog isPartOf "Transforming American politics".
- catalog issued "2004".
- catalog issued "c2004.".
- catalog language "eng".
- catalog publisher "Bolder, Colo. : Westview Press,".
- catalog spatial "United States.".
- catalog subject "324.7/0973 22".
- catalog subject "Campaign management United States.".
- catalog subject "JK2281 .C353 2004".
- catalog subject "Political campaigns United States.".
- catalog tableOfContents "The transformation of American campaigns in the twenty-first century / James A. Thurber -- The principles of campaign planning / William R. Sweeney, Jr. -- Who will vote for you and why : designing strategy and message / Joel C. Bradshaw -- Candidate nominations and general election strategy / Marni Ezra -- Strategy and tactics for campaign fundraising / Norman Cummings and Grace Cummings -- Race for the cash : competition, contributions, and money in 2002 elections / Candice J. Nelson -- Paid media advertising : political communication from the stone age to the present / Jay Bryant -- Ads are us : political advertising in a mass media culture / Leonard Steinhorn -- Hard facts : the media and elections with a look at 2000 and 2002 / John R. Petrocik -- The ground war : the importance of organizing the field / Will Robinson -- The importance of field work in election campaigns / Paul Herrnson -- Campaigning with the internet : the view from below / David A. Dulio and Erin O'Brien -- Campaign ethics : public perception, reality, and the need to win / Carol Whitney -- Campaign ethics and politics of personal destruction / Linda L. Fowler -- Do campaigns matter? / Marni Ezra and Candice J. Nelson.".
- catalog title "Campaigns and elections American style / edited by James A. Thurber and Candice J. Nelson.".
- catalog type "text".