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- catalog contributor b13193565.
- catalog created "c2003.".
- catalog date "2003".
- catalog date "c2003.".
- catalog dateCopyrighted "c2003.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "vii, 228 p. :".
- catalog identifier "0071410597".
- catalog issued "2003".
- catalog issued "c2003.".
- catalog language "eng".
- catalog publisher "New York : McGraw-Hill,".
- catalog subject "658.5 21".
- catalog subject "HF5415.15 .G635 2003".
- catalog subject "New products Marketing.".
- catalog subject "Product management.".
- catalog title "The product manager's field guide : practical tools, exercises, and resources for improved product management / Linda Gorchels.".
- catalog type "text".