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- catalog abstract "Providing a synthesis of practical blueprint and theoretical field guide to managing design, this comprehensive reference shows how the various disciplines of design - product, packaging, graphic and environmental - create value and contribute to company performance.".
- catalog contributor b13193590.
- catalog created "c2003.".
- catalog date "2003".
- catalog date "c2003.".
- catalog dateCopyrighted "c2003.".
- catalog description "Includes bibliographical references (p. 261-275) and index.".
- catalog description "Providing a synthesis of practical blueprint and theoretical field guide to managing design, this comprehensive reference shows how the various disciplines of design - product, packaging, graphic and environmental - create value and contribute to company performance.".
- catalog description "pt. I. The Fundamentals of Design Management -- Ch. 1. The Field of Design -- Ch. 2. The History of Design: Portraits of Entrepreneurs -- Ch. 3. Design and Business Performance -- Ch. 4. Design Management -- pt. II. The Value of Design -- Ch. 5. Design and Marketing: Differentiation through Design -- Ch. 6. Design and Innovation: Coordination through Design -- Ch. 7. Design and Strategy: Transformation through Design -- pt. III. Design Management in Practice -- Ch. 8. The Design Firm -- Ch. 9. Operational Design Management -- Ch. 10. Functional Design Management: Managing the Design Department -- Ch. 11. Strategic Design Management.".
- catalog extent "vi, 281 p. :".
- catalog hasFormat "Design management.".
- catalog identifier "1581152833 (pbk.)".
- catalog isFormatOf "Design management.".
- catalog issued "2003".
- catalog issued "c2003.".
- catalog language "eng".
- catalog publisher "New York, NY : Allworth Press : Design Management Institute,".
- catalog relation "Design management.".
- catalog subject "658.5/752 22".
- catalog subject "Design, Industrial.".
- catalog subject "Industrial design.".
- catalog subject "Manufacturing processes.".
- catalog subject "TS183 .B56 2003".
- catalog tableOfContents "pt. I. The Fundamentals of Design Management -- Ch. 1. The Field of Design -- Ch. 2. The History of Design: Portraits of Entrepreneurs -- Ch. 3. Design and Business Performance -- Ch. 4. Design Management -- pt. II. The Value of Design -- Ch. 5. Design and Marketing: Differentiation through Design -- Ch. 6. Design and Innovation: Coordination through Design -- Ch. 7. Design and Strategy: Transformation through Design -- pt. III. Design Management in Practice -- Ch. 8. The Design Firm -- Ch. 9. Operational Design Management -- Ch. 10. Functional Design Management: Managing the Design Department -- Ch. 11. Strategic Design Management.".
- catalog title "Design management : using design to build brand value and corporate innovation / Brigitte Borja de Mozota.".
- catalog type "text".