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- catalog abstract ""The Product Manager's Handbook is a guide to successful product management in today's fast-changing business world. Product and brand managers, as well as upper-level sales, marketing, and branding executives, will find the text thorough and informative as it explains and analyzes the product manager's role in both traditional, hierarchical organizations as well as in newer, horizontal, team-driven decision-making structures." "This revised and updated edition fully integrates the Internet and other digital technologies into the product manager's portfolio of tools. The book includes all new information on what it takes to be a successful product manager. It explains the product manager's role in the planning process (including strategic and operational planning), how to evaluate product portfolios, how to propose and develop successful new products, and much more."--Jacket.".
- catalog contributor b13193666.
- catalog created "c2000.".
- catalog date "2000".
- catalog date "c2000.".
- catalog dateCopyrighted "c2000.".
- catalog description ""The Product Manager's Handbook is a guide to successful product management in today's fast-changing business world. Product and brand managers, as well as upper-level sales, marketing, and branding executives, will find the text thorough and informative as it explains and analyzes the product manager's role in both traditional, hierarchical organizations as well as in newer, horizontal, team-driven decision-making structures." "This revised and updated edition fully integrates the Internet and other digital technologies into the product manager's portfolio of tools. The book includes all new information on what it takes to be a successful product manager. It explains the product manager's role in the planning process (including strategic and operational planning), how to evaluate product portfolios, how to propose and develop successful new products, and much more."--Jacket.".
- catalog description "Includes bibliographical references (p. 269-273) and index.".
- catalog extent "ix, 290 p. :".
- catalog hasFormat "Product manager's handbook.".
- catalog identifier "0658001353".
- catalog isFormatOf "Product manager's handbook.".
- catalog issued "2000".
- catalog issued "c2000.".
- catalog language "eng".
- catalog publisher "Lincolnwood, Ill. : NTC Business Books,".
- catalog relation "Product manager's handbook.".
- catalog subject "658.8 21".
- catalog subject "HF5415.15 .G636 2000".
- catalog subject "New products Marketing.".
- catalog subject "Product management.".
- catalog title "The product manager's handbook : the complete product management resource / Linda Gorchels.".
- catalog type "text".