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- catalog abstract ""The text provides a comprehensive overview of the subject area using chapter introductions, summaries, key points, key terms, suggested reading and mini-examples to illustrate and guide the student through the text."--Jacket.".
- catalog contributor b13193707.
- catalog created "c2003.".
- catalog date "2002".
- catalog date "c2003.".
- catalog dateCopyrighted "c2003.".
- catalog description ""The text provides a comprehensive overview of the subject area using chapter introductions, summaries, key points, key terms, suggested reading and mini-examples to illustrate and guide the student through the text."--Jacket.".
- catalog description "Includes bibliographical references and index.".
- catalog description "Part 1. The process of globalisation: Globalisation of markets and competition -- Designing a global strategy -- Designing a global organisation -- Global strategic alliances -- Global mergers and acquisitions -- Assessing countries attractiveness -- Entry strategies. Part II. Managing globally: Global marketing -- Global operations -- Global innovation -- Cross-cultural management -- Global human resource management -- Global financial management. Part III. Broad issues in globalisation: Globalisation and the internet -- The social responsibility of the global firm -- Global trends.".
- catalog extent "xxi, 454 p. :".
- catalog identifier "0333793749".
- catalog identifier "0333793757 (pbk.)".
- catalog issued "2002".
- catalog issued "c2003.".
- catalog language "eng".
- catalog publisher "New York : Palgrave Macmillan,".
- catalog subject "658.4/012 21".
- catalog subject "Globalization Economic aspects.".
- catalog subject "HD62.4 .L37 2003".
- catalog subject "International business enterprises Management.".
- catalog subject "Strategic planning.".
- catalog tableOfContents "Part 1. The process of globalisation: Globalisation of markets and competition -- Designing a global strategy -- Designing a global organisation -- Global strategic alliances -- Global mergers and acquisitions -- Assessing countries attractiveness -- Entry strategies. Part II. Managing globally: Global marketing -- Global operations -- Global innovation -- Cross-cultural management -- Global human resource management -- Global financial management. Part III. Broad issues in globalisation: Globalisation and the internet -- The social responsibility of the global firm -- Global trends.".
- catalog title "Global strategic management / Philippe Lasserre.".
- catalog type "text".