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- catalog abstract "Almost universally, product variety is thought to be good. Heterogeneity in tastes across and within individuals suggests a wide assortment should better meet the needs of consumers than a narrow assortment. Thus, a brand that provides increased variety should benefit through increased market share. This paper challenges these beliefs, demonstrating that under certain predictable conditions, increases in a brands assortment can decrease market share.".
- catalog contributor b13193803.
- catalog contributor b13193804.
- catalog contributor b13193805.
- catalog created "c2004.".
- catalog date "2004".
- catalog date "c2004.".
- catalog dateCopyrighted "c2004.".
- catalog description "Almost universally, product variety is thought to be good. Heterogeneity in tastes across and within individuals suggests a wide assortment should better meet the needs of consumers than a narrow assortment. Thus, a brand that provides increased variety should benefit through increased market share. This paper challenges these beliefs, demonstrating that under certain predictable conditions, increases in a brands assortment can decrease market share.".
- catalog description "Includes bibliographical references.".
- catalog extent "39 p. :".
- catalog isPartOf "Working paper (Harvard Business School. Division of Research) ; 04-041.".
- catalog isPartOf "Working paper / Division of Research, Harvard Business School ; 04-041".
- catalog issued "2004".
- catalog issued "c2004.".
- catalog language "eng".
- catalog publisher "[Boston] : Division of Research, Harvard Business School,".
- catalog title "Overchoice : the effect of assortment type on brand choice / John T. Gourville, Dilip Soman.".
- catalog type "text".