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- catalog abstract "As the cost of goods increase, manufacturers routinely pass these costs on to consumers through higher prices. A less obvious strategy is to maintain price, but to reduce the size of the product. In many ways, this downsizingshould mirror a straight price increase when it comes to consumer behavior. Marketplace and experimental data show this is not the case and that consumers are more sensitive to changes in price than to changes in quantity.".
- catalog contributor b13193806.
- catalog contributor b13193807.
- catalog contributor b13193808.
- catalog created "c2004.".
- catalog date "2004".
- catalog date "c2004.".
- catalog dateCopyrighted "c2004.".
- catalog description "As the cost of goods increase, manufacturers routinely pass these costs on to consumers through higher prices. A less obvious strategy is to maintain price, but to reduce the size of the product. In many ways, this downsizingshould mirror a straight price increase when it comes to consumer behavior. Marketplace and experimental data show this is not the case and that consumers are more sensitive to changes in price than to changes in quantity.".
- catalog description "Includes bibliographical references.".
- catalog extent "37 p. :".
- catalog isPartOf "Working paper (Harvard Business School. Division of Research) ; 04-042.".
- catalog isPartOf "Working paper / Division of Research, Harvard Business School ; 04-042".
- catalog issued "2004".
- catalog issued "c2004.".
- catalog language "eng".
- catalog publisher "[Boston] : Division of Research, Harvard Business School,".
- catalog title "Downsizing price increases : a greater sensitivity to price than quantity in consumer markets / John T. Gourville, Jonathan J. Koehler.".
- catalog type "text".