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- catalog abstract ""In Driven, David Kiley presents an inside look at the fabled automaker, revealing the business philosophy and practices that make BMW more than just another carmaker, and the unsurpassed quality that makes a "Bimmer" more than just a car. With uncommon access to BMW executives and records, Kiley explains how the company emerged from the wreckage of World War II to become the most respected car producer and one of the most profitable automakers in the world."--Jacket.".
- catalog contributor b13193845.
- catalog created "c2004.".
- catalog date "2004".
- catalog date "c2004.".
- catalog dateCopyrighted "c2004.".
- catalog description ""In Driven, David Kiley presents an inside look at the fabled automaker, revealing the business philosophy and practices that make BMW more than just another carmaker, and the unsurpassed quality that makes a "Bimmer" more than just a car. With uncommon access to BMW executives and records, Kiley explains how the company emerged from the wreckage of World War II to become the most respected car producer and one of the most profitable automakers in the world."--Jacket.".
- catalog description "Includes bibliographical references (p. [297]-301) and index.".
- catalog description "The ultimate cars -- The ultimate history -- The ultimate family -- The ultimate brand -- The ultimate stylists -- The ultimate blunder -- The ultimate brand expansion -- The ultimate hydrogen future.".
- catalog extent "x, 310 p., [8] p. of plates :".
- catalog identifier "0471269204 (cloth)".
- catalog issued "2004".
- catalog issued "c2004.".
- catalog language "eng".
- catalog publisher "Hoboken, N.J. : John Wiley,".
- catalog spatial "Germany".
- catalog subject "338.7/629222/0943 22".
- catalog subject "Automobile industry and trade Germany History.".
- catalog subject "Bayerische Motoren Werke History.".
- catalog subject "HD9710.G44 K55 2004".
- catalog tableOfContents "The ultimate cars -- The ultimate history -- The ultimate family -- The ultimate brand -- The ultimate stylists -- The ultimate blunder -- The ultimate brand expansion -- The ultimate hydrogen future.".
- catalog title "Driven : inside BMW, the most admired car company in the world / David Kiley.".
- catalog type "History. fast".
- catalog type "text".