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- catalog alternative "Eighteen immutable laws of corporate reputation".
- catalog alternative "Wall Street journal.".
- catalog contributor b13194002.
- catalog created "c2004.".
- catalog date "2004".
- catalog date "c2004.".
- catalog dateCopyrighted "c2004.".
- catalog description "Part 1: Establishing a good reputation -- Maximize your most powerful asset -- Know thyself-measure your reputation -- Learn to play to many audiences -- Live your values and ethics -- Be a model citizen -- Convey a compelling corporate vision -- Create emotional appeal -- Part 2: Keeping that good reputation -- Recognize your shortcomings -- Stay vigilant to ever-present perils -- Make your employees your reputation champions -- Control the Internet before it controls you -- Speak with a single voice -- Beware the dangers of reputation rub-off -- Part 3: Repairing a damaged reputation -- Manage crises with finesse -- Fix it right the first time -- Never underestimate the public's cynicism -- Remember--being defensive is offensive -- If all else fails, change your name.".
- catalog extent "xii, 306 p. ;".
- catalog identifier "074323670X".
- catalog isPartOf "A Wall Street journal book".
- catalog isPartOf "Wall Street journal book.".
- catalog issued "2004".
- catalog issued "c2004.".
- catalog language "eng".
- catalog publisher "New York : Free Press,".
- catalog subject "659.2 22".
- catalog subject "Brand name products Management.".
- catalog subject "Corporate image.".
- catalog subject "Corporations Public relations.".
- catalog subject "HD59.2 .A47 2004".
- catalog tableOfContents "Part 1: Establishing a good reputation -- Maximize your most powerful asset -- Know thyself-measure your reputation -- Learn to play to many audiences -- Live your values and ethics -- Be a model citizen -- Convey a compelling corporate vision -- Create emotional appeal -- Part 2: Keeping that good reputation -- Recognize your shortcomings -- Stay vigilant to ever-present perils -- Make your employees your reputation champions -- Control the Internet before it controls you -- Speak with a single voice -- Beware the dangers of reputation rub-off -- Part 3: Repairing a damaged reputation -- Manage crises with finesse -- Fix it right the first time -- Never underestimate the public's cynicism -- Remember--being defensive is offensive -- If all else fails, change your name.".
- catalog title "Eighteen immutable laws of corporate reputation".
- catalog title "The 18 immutable laws of corporate reputation : creating, protecting, and repairing your most valuable asset / Ronald J. Alsop.".
- catalog type "text".