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- catalog contributor b13194030.
- catalog contributor b13194031.
- catalog created "2003.".
- catalog date "2003".
- catalog date "2003.".
- catalog dateCopyrighted "2003.".
- catalog description "Includes bibliographical references (p. 226-234) and index.".
- catalog description "pt. I. An Introduction to Pharmaceutical Digital Strategies -- 1. Introduction -- 2. Principles of pharmaceutical digital strategy -- 3. A decade of digital strategy in the pharmaceutical industry -- 4. Digital strategy is critical across the pharmaceutical value chain -- pt. II. Digital Strategies: Research and Development -- 5. Digital strategies in research and development (R & D) -- pt. III. Digital Strategies: Manufacturing, Supply Chain and Distribution -- 6. Digital strategies in manufacturing and supply chain -- 7. Digital strategies in pharmaceutical distribution -- pt. IV. Digital Strategies: Marketing and Sales -- 8. Digital strategies in marketing and sales -- 9. Digital strategies in marketing to the physician.".
- catalog extent "xvi, 239 p. :".
- catalog identifier "1403903794".
- catalog issued "2003".
- catalog issued "2003.".
- catalog language "eng".
- catalog publisher "New York : Palgrave Macmillan,".
- catalog spatial "United States.".
- catalog subject "2003 D-010".
- catalog subject "615./1/0688 21".
- catalog subject "Drug Industry United States.".
- catalog subject "Electronic commerce United States.".
- catalog subject "HD9666.5 .L47 2003".
- catalog subject "Marketing United States.".
- catalog subject "Medical Informatics United States.".
- catalog subject "Pharmaceutical industry Technological innovations United States.".
- catalog subject "Pharmaceutical industry United States.".
- catalog subject "QV 26.5 L615d 2003".
- catalog tableOfContents "pt. I. An Introduction to Pharmaceutical Digital Strategies -- 1. Introduction -- 2. Principles of pharmaceutical digital strategy -- 3. A decade of digital strategy in the pharmaceutical industry -- 4. Digital strategy is critical across the pharmaceutical value chain -- pt. II. Digital Strategies: Research and Development -- 5. Digital strategies in research and development (R & D) -- pt. III. Digital Strategies: Manufacturing, Supply Chain and Distribution -- 6. Digital strategies in manufacturing and supply chain -- 7. Digital strategies in pharmaceutical distribution -- pt. IV. Digital Strategies: Marketing and Sales -- 8. Digital strategies in marketing and sales -- 9. Digital strategies in marketing to the physician.".
- catalog title "Digital strategies in the pharmaceutical industry / Leonard Lerer and Mike Piper.".
- catalog type "text".