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- catalog abstract ""The American dream is still alive, and if you don't believe it just take a close look at Robert L. Johnson, the founder of Black Entertainment Television (BET) and a man who has traveled the classic American journey from humble origins to unimaginable wealth. Born to a poor family in Mississippi, Johnson, the son of factory workers and the only one among his ten siblings to attend college, parlayed a $15,000 loan in 1979 into Black Entertainment Television, one of the cable industry's richest franchises." "Written by award-winning journalist Brett Pulley, The Billion Dollar BET is the first-ever in-depth look at one of the most enigmatic and important entrepreneurs of our time. This revealing book offers a colorful portrait of a brilliant and relentlessly focused businessman, whose life is a window into race, culture, and capitalism. From Johnson's rural Mississippi roots and early years in blue-collar Illinois, to his graduate life at Princeton University and career as a cable industry lobbyist on Capitol Hill, The Billion Dollar BET traces his inspired climb to the top and his often controversial tenure at the helm of one of the most influential media outlets in the country. You'll discover how Johnson won the support of media titans John Malone and Sumner Redstone, and watch as BET begins to take on far greater social significance than even Johnson could ever have imagined. You'll also learn how Johnson handled pivotal events in the company's history, such as the public attacks on BET's program content and the decision to sell the firm to media giant Viacom."--Jacket.".
- catalog contributor b13194052.
- catalog created "c2004.".
- catalog date "2004".
- catalog date "c2004.".
- catalog dateCopyrighted "c2004.".
- catalog description ""The American dream is still alive, and if you don't believe it just take a close look at Robert L. Johnson, the founder of Black Entertainment Television (BET) and a man who has traveled the classic American journey from humble origins to unimaginable wealth. Born to a poor family in Mississippi, Johnson, the son of factory workers and the only one among his ten siblings to attend college, parlayed a $15,000 loan in 1979 into Black Entertainment Television, one of the cable industry's richest franchises." "Written by award-winning journalist Brett Pulley, The Billion Dollar BET is the first-ever in-depth look at one of the most enigmatic and important entrepreneurs of our time. This revealing book offers a colorful portrait of a brilliant and relentlessly focused businessman, whose life is a window into race, culture, and capitalism. From Johnson's rural Mississippi roots and early years in blue-collar Illinois, to his graduate life at Princeton University and career as a cable industry lobbyist on Capitol Hill, The Billion Dollar BET traces his inspired climb to the top and his often controversial tenure at the helm of one of the most influential media outlets in the country. You'll discover how Johnson won the support of media titans John Malone and Sumner Redstone, and watch as BET begins to take on far greater social significance than even Johnson could ever have imagined. You'll also learn how Johnson handled pivotal events in the company's history, such as the public attacks on BET's program content and the decision to sell the firm to media giant Viacom."--Jacket.".
- catalog description "Includes bibliographical references (p. 229-239) and index.".
- catalog description "The Other Side of the Tracks -- Access to Power -- "White Man, Can You Spare Half a Million?" -- Reverend Eldorado -- Country Boy Charm, Predator's Heart -- The Family -- "BET in the House" -- Shakin' It ... Smackin' It -- "Tired Ol'Reruns" -- Wealth and Power -- The Black Disney -- Costly Affairs -- "Sellout!" -- He Got Game -- Epilogue: One Nation Under a Groove.".
- catalog extent "viii, 248 p. :".
- catalog hasFormat "Billion dollar BET.".
- catalog identifier "0471423637 (cloth)".
- catalog isFormatOf "Billion dollar BET.".
- catalog issued "2004".
- catalog issued "c2004.".
- catalog language "eng".
- catalog publisher "Hoboken, N.J. : John Wiley & Sons,".
- catalog relation "Billion dollar BET.".
- catalog spatial "United States".
- catalog spatial "United States.".
- catalog subject "384.55/5/092 B 22".
- catalog subject "Black Entertainment Television History.".
- catalog subject "Executives United States Biography.".
- catalog subject "HE8700.8 .P85 2004".
- catalog subject "Johnson, Robert L., 1946 April 8-".
- catalog subject "Television broadcasting United States.".
- catalog tableOfContents "The Other Side of the Tracks -- Access to Power -- "White Man, Can You Spare Half a Million?" -- Reverend Eldorado -- Country Boy Charm, Predator's Heart -- The Family -- "BET in the House" -- Shakin' It ... Smackin' It -- "Tired Ol'Reruns" -- Wealth and Power -- The Black Disney -- Costly Affairs -- "Sellout!" -- He Got Game -- Epilogue: One Nation Under a Groove.".
- catalog title "The billion dollar BET : Robert Johnson and the inside story of Black Entertainment Television / Brett Pulley.".
- catalog type "Biography. fast".
- catalog type "History. fast".
- catalog type "text".