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• catalog abstract "Radio Active tells the story of how radio listeners at the American mid-century were active in their listening practices. While cultural historians have seen this period as one of failed reform{u2014}focusing on the failure of activists to win significant changes for commercial radio{u2014}Kathy M. Newman argues that the 1930s witnessed the emergence of a symbiotic relationship between advertising and activism. Advertising helped to kindle the consumer activism of union members affiliated with the CIO, middle-class club women, and working-class housewives. Once provoked, these activists became determined to influence{u2014}and in some cases eliminate{u2014}radio advertising.".
• catalog contributor b13194060.
• catalog created "c2004.".
• catalog date "2004".
• catalog date "c2004.".
• catalog dateCopyrighted "c2004.".
• catalog description "Includes bibliographical references and index.".
• catalog description "Introduction: the dialectic between advertising and activism -- Cultural critics in the age of radio -- The psychology of radio advertising: audience intellectuals and the resentment of radio commercials -- "Poisons, potions and profits": radio activists and the origins of the consumer movement -- Consumers on the march: CIO boycotts, active listeners, and consumer time -- The consumer revolt of "Mr. Average Man": the CIO boycott of Philco -- Radio and Boake Carter -- Washboard weepers: women writers, women listeners and the debate over soap operas -- "I won't buy you anything but love, baby": NBC, Donald Montgomery, and the post-war consumer revolt -- Conclusion: high-class hucksters: the rise and fall of a radio republic.".
• catalog description "Radio Active tells the story of how radio listeners at the American mid-century were active in their listening practices. While cultural historians have seen this period as one of failed reform{u2014}focusing on the failure of activists to win significant changes for commercial radio{u2014}Kathy M. Newman argues that the 1930s witnessed the emergence of a symbiotic relationship between advertising and activism. Advertising helped to kindle the consumer activism of union members affiliated with the CIO, middle-class club women, and working-class housewives. Once provoked, these activists became determined to influence{u2014}and in some cases eliminate{u2014}radio advertising.".
• catalog extent "xiii, 237 p. :".
• catalog identifier "0520223721 (cloth : alk. paper)".
• catalog identifier "0520235908 (pbk. : alk. paper)".
• catalog issued "2004".
• catalog issued "c2004.".
• catalog language "eng".
• catalog publisher "Berkeley : University of California Press,".
• catalog spatial "United States".
• catalog subject "659.14/2/097309043 21".
• catalog subject "Boycotts United States History.".
• catalog subject "Consumer behavior United States History.".
• catalog subject "Consumer protection United States History.".
• catalog subject "HF6146.R3 N48 2004".
• catalog subject "Radio advertising United States History.".
• catalog tableOfContents "Introduction: the dialectic between advertising and activism -- Cultural critics in the age of radio -- The psychology of radio advertising: audience intellectuals and the resentment of radio commercials -- "Poisons, potions and profits": radio activists and the origins of the consumer movement -- Consumers on the march: CIO boycotts, active listeners, and consumer time -- The consumer revolt of "Mr. Average Man": the CIO boycott of Philco -- Radio and Boake Carter -- Washboard weepers: women writers, women listeners and the debate over soap operas -- "I won't buy you anything but love, baby": NBC, Donald Montgomery, and the post-war consumer revolt -- Conclusion: high-class hucksters: the rise and fall of a radio republic.".
• catalog title "Radio active : advertising and consumer activism, 1935-1947 / Kathy M. Newman.".
• catalog type "History. fast".
• catalog type "text".