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- catalog abstract ""Health Care Market Strategy: From Planning to Action, Third Edition teaches you, step-by-step, how to develop and execute a successful marketing strategy for health care facilities. It is a useful resource for anyone who has studied introductory marketing and needs the necessary steps and is ready to put those concepts learned into action. A standard reference for more than ten years, this book has been thoroughly revised to bring you the latest on strategy development, the market planning process, challenges of a competitive marketplace, developing a vision, and other critical aspects of health care marketing."--Jacket.".
- catalog contributor b13199844.
- catalog contributor b13199845.
- catalog contributor b13199846.
- catalog created "2004.".
- catalog date "2004".
- catalog date "2004.".
- catalog dateCopyrighted "2004.".
- catalog description ""Health Care Market Strategy: From Planning to Action, Third Edition teaches you, step-by-step, how to develop and execute a successful marketing strategy for health care facilities. It is a useful resource for anyone who has studied introductory marketing and needs the necessary steps and is ready to put those concepts learned into action. A standard reference for more than ten years, this book has been thoroughly revised to bring you the latest on strategy development, the market planning process, challenges of a competitive marketplace, developing a vision, and other critical aspects of health care marketing."--Jacket.".
- catalog description "Includes bibliographical references and index.".
- catalog description "Strategy development and the strategic mind-set -- Outlining the marketing planning process -- The Challenge of a competitive marketplace -- Step 1: the vision thing -- Step 2: Conducting the internal/external assessment -- Step 3: The Strategy/action match -- Step 4: Determining marketing actions -- Step 5: Integration of the marketing plan -- Step 6: The Approval and monitoring process -- Conclusion -- Append. A. Consolidation of key questions used in conducting an internal/external analysis -- Append. B. Marketing plan summary -- Append. C. Sample marketing plan.".
- catalog extent "xvii, 287 p. :".
- catalog identifier "0763747998 (hardcover)".
- catalog issued "2004".
- catalog issued "2004.".
- catalog language "eng".
- catalog publisher "Sudbury, Mass. : Jones and Bartlett,".
- catalog subject "362.1/068/8 22".
- catalog subject "Health services administration.".
- catalog subject "Marketing of Health Services.".
- catalog subject "Medical care Marketing.".
- catalog subject "RA410.56 .H55 2003".
- catalog subject "Strategic planning.".
- catalog subject "W 74 H652h 2003".
- catalog tableOfContents "Strategy development and the strategic mind-set -- Outlining the marketing planning process -- The Challenge of a competitive marketplace -- Step 1: the vision thing -- Step 2: Conducting the internal/external assessment -- Step 3: The Strategy/action match -- Step 4: Determining marketing actions -- Step 5: Integration of the marketing plan -- Step 6: The Approval and monitoring process -- Conclusion -- Append. A. Consolidation of key questions used in conducting an internal/external analysis -- Append. B. Marketing plan summary -- Append. C. Sample marketing plan.".
- catalog title "Health care market strategy : from planning to action / Steven G. Hillestad, Eric N. Berkowitz.".
- catalog type "text".