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- catalog abstract ""Millions of people around the world have come to despise the United States. One of the biggest reasons is American "in-your-face" marketing, which treats people everywhere as 24x7 consumers, drives U.S. free market materialism at the expense of local values, and seeks to "McDonaldize" the entire globe." "In this book, one of the world's leading experts on global marketing steps back to see its true impact. Johny K. Johansson looks at American marketing from the perspective of the non-U.S. consumer : as the first wave of a cultural assault by an arrogant, wasteful society of overfed, gas-guzzling, SUV-driving bullies." "Johansson considers the Bush administration's "repositioning" of American and the post-9/11 collapse of American popularity from the perspective of a professional global marketer. He then offers practical guidance for marketers who wish to succeed in global markets without becoming "ugly Americans.""--Jacket.".
- catalog contributor b13202690.
- catalog created "c2004.".
- catalog date "2004".
- catalog date "c2004.".
- catalog dateCopyrighted "c2004.".
- catalog description ""Johansson considers the Bush administration's "repositioning" of American and the post-9/11 collapse of American popularity from the perspective of a professional global marketer. He then offers practical guidance for marketers who wish to succeed in global markets without becoming "ugly Americans.""--Jacket.".
- catalog description ""Millions of people around the world have come to despise the United States. One of the biggest reasons is American "in-your-face" marketing, which treats people everywhere as 24x7 consumers, drives U.S. free market materialism at the expense of local values, and seeks to "McDonaldize" the entire globe." "In this book, one of the world's leading experts on global marketing steps back to see its true impact. Johny K. Johansson looks at American marketing from the perspective of the non-U.S. consumer : as the first wave of a cultural assault by an arrogant, wasteful society of overfed, gas-guzzling, SUV-driving bullies."".
- catalog description "Chapter 1 Three strikes Chapter 2 The Anti-marketing case Chapter 3 Why do marketers do what they do? Chapter 4 Global marketing as bad marketing Chapter 5 Anti-globalization and marketing Chapter 6 Why only American brands? Chapter 7 Anti-Americanism and marketing Chapter 8 Who wants to be an American? Chapter 9 Are foreign countries any better? Chapter 10 Accentuate the positive.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "xviii, 206 p. ;".
- catalog hasFormat "In your face.".
- catalog identifier "0131438182".
- catalog isFormatOf "In your face.".
- catalog isPartOf "Financial Times Prentice Hall books".
- catalog issued "2004".
- catalog issued "c2004.".
- catalog language "eng".
- catalog publisher "Upper Saddle River, NJ : Financial Times Prentice Hall,".
- catalog relation "In your face.".
- catalog spatial "United States.".
- catalog subject "303.48/273 22".
- catalog subject "Advertising Moral and ethical aspects United States.".
- catalog subject "Anti-Americanism.".
- catalog subject "Export marketing Moral and ethical aspects United States.".
- catalog subject "Export marketing Political aspects United States.".
- catalog subject "HF1416 .J634 2004".
- catalog tableOfContents "Chapter 1 Three strikes Chapter 2 The Anti-marketing case Chapter 3 Why do marketers do what they do? Chapter 4 Global marketing as bad marketing Chapter 5 Anti-globalization and marketing Chapter 6 Why only American brands? Chapter 7 Anti-Americanism and marketing Chapter 8 Who wants to be an American? Chapter 9 Are foreign countries any better? Chapter 10 Accentuate the positive.".
- catalog title "In your face : how American marketing excess fuels anti-Americanism / Johny K. Johansson.".
- catalog type "text".