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- catalog contributor b13202692.
- catalog contributor b13202693.
- catalog created "c2004.".
- catalog date "2004".
- catalog date "c2004.".
- catalog dateCopyrighted "c2004.".
- catalog description "Includes bibliographical references and index.".
- catalog description "Part 1. Principles of managing customer relationships. Evolution of relationships with customers ; The thinking behind customer relationships -- Part 2. IDIC implementation process: a model for managing customer relationships. Customer relationships: basic building blocks of IDIC and trust ; Identifying customers ; Differentiating customers: some customers are worth more than others ; Differentiating customers by their needs ; Interacting with customers: customer collaboration strategy ; Using the tools of interactivity to build learning relationships ; Privacy and customer feedback ; Using mass customization to build learning relationships -- Part 3. Measuring and managing to build customer value. Measuring the success of customer-based initiatives ; Customer analytics and the customer-strategy enterprise ; Organizing and managing the profitable customer-strategy enterprise ; Delivery channel issues of the enterprise focused on building customer value ; Store of the future and the evolution of retailing -- Appendix: Where do we go from here?".
- catalog extent "xi, 516 p. :".
- catalog identifier "047148590X (cloth)".
- catalog issued "2004".
- catalog issued "c2004.".
- catalog language "eng".
- catalog publisher "Hoboken, N.J. : John Wiley & Sons,".
- catalog subject "658.8/12 22".
- catalog subject "Consumers' preferences.".
- catalog subject "Customer relations Management.".
- catalog subject "HF5415.5 .P458 2004".
- catalog subject "Information storage and retrieval systems Marketing.".
- catalog subject "Relationship marketing.".
- catalog tableOfContents "Part 1. Principles of managing customer relationships. Evolution of relationships with customers ; The thinking behind customer relationships -- Part 2. IDIC implementation process: a model for managing customer relationships. Customer relationships: basic building blocks of IDIC and trust ; Identifying customers ; Differentiating customers: some customers are worth more than others ; Differentiating customers by their needs ; Interacting with customers: customer collaboration strategy ; Using the tools of interactivity to build learning relationships ; Privacy and customer feedback ; Using mass customization to build learning relationships -- Part 3. Measuring and managing to build customer value. Measuring the success of customer-based initiatives ; Customer analytics and the customer-strategy enterprise ; Organizing and managing the profitable customer-strategy enterprise ; Delivery channel issues of the enterprise focused on building customer value ; Store of the future and the evolution of retailing -- Appendix: Where do we go from here?".
- catalog title "Managing customer relationships : a strategic framework / Don Peppers, Martha Rogers.".
- catalog type "text".