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- catalog abstract ""CRM Unplugged offers a variety of lessons learned from real-world companies that have implemented CRM. Since most investments in technology are costly, the dos and don'ts addressed in these cases help the reader identify the high-impact areas of business. CRM's big punch is its ability to strengthen these high-impact areas - those parts that comprise the unique competitive advantage of a business." "CRM Unplugged is for CEOs, other senior managers (such as VPs), and project managers."--Jacket.".
- catalog contributor b13220602.
- catalog contributor b13220603.
- catalog created "c2004.".
- catalog date "2004".
- catalog date "c2004.".
- catalog dateCopyrighted "c2004.".
- catalog description ""CRM Unplugged offers a variety of lessons learned from real-world companies that have implemented CRM. Since most investments in technology are costly, the dos and don'ts addressed in these cases help the reader identify the high-impact areas of business. CRM's big punch is its ability to strengthen these high-impact areas - those parts that comprise the unique competitive advantage of a business." "CRM Unplugged is for CEOs, other senior managers (such as VPs), and project managers."--Jacket.".
- catalog description "A new, more strategic approach to CRM -- A review of CRM failures -- Strategy first : aligning CRM with company strategy -- Customer intelligence : the science of customer insight -- Demand visibility and response -- An enterprise-wide approach to CRM -- Implementing CRM successfully.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "xviii, 205 p. :".
- catalog identifier "0471483044 (cloth : alk. paper)".
- catalog issued "2004".
- catalog issued "c2004.".
- catalog language "eng".
- catalog publisher "Hoboken, N.J. : Wiley,".
- catalog subject "658.8/12 22".
- catalog subject "Customer relations Management Data processing.".
- catalog subject "Customer relations Management.".
- catalog subject "HF5415.5 .B56 2004".
- catalog tableOfContents "A new, more strategic approach to CRM -- A review of CRM failures -- Strategy first : aligning CRM with company strategy -- Customer intelligence : the science of customer insight -- Demand visibility and response -- An enterprise-wide approach to CRM -- Implementing CRM successfully.".
- catalog title "CRM unplugged : releasing CRM's strategic value / Philip Bligh, Douglas Turk.".
- catalog type "text".