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- catalog contributor b13220627.
- catalog created "c2004.".
- catalog date "2004".
- catalog date "c2004.".
- catalog dateCopyrighted "c2004.".
- catalog description "Ethos quotation -- pt. I. The impact of celebrities on everyday life -- 1. Celebrity's impact on the media -- 2. Celebrity's impact on hair and makeup -- 3. Celebrity's impact on fashion -- 4. Celebrity's impact on property -- 5. Celebrity's impact on body shape -- pt. II. Why celebrities work for brands -- 6. Celebrity and interactivity -- 7. Celebrity in the era of consent -- 8. Fame is the key -- pt. III. How to choose celebrities for brands -- 9. Understanding where the brand is now -- 10. Seeing how a celebrity could help the brand -- 11. Researching the effectiveness of celebrities -- pt. IV. How to use celebrities for brands -- 12. Celebrity customers -- 13. Celebrity product placement -- 14. Celebrity sponsorship -- 15. Celebrity testimonial -- 16. Celebrity employees -- 17. Celebrity brand ownership -- pt. V. How to manage the relationship with celebrities -- 18. Negotiating and contracting with celebrities -- 19. Pitfalls in using celebrities -- pt. VI. Ten successful ways of using celebrities -- 20. Celebrity as presenter -- 21. Celebrities playing themselves -- 22. Celebrity as brand character -- 23. Celebrity expertise -- 24. Celebrity as role model -- 25. Celebrity cast against type -- 26. Celebrity acting a part -- 27. Celebrity revelation -- 28. Celebrities interacting -- 29. Celebrity representations -- pt. VII. The future of celebrity -- 30. Ten predictions on future trends -- App. IPA effectiveness awards databank : 'celebrity' cases.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "xxv, 311 p. :".
- catalog hasFormat "Celebrity sells.".
- catalog identifier "0470868503 (Paper : alk. paper)".
- catalog isFormatOf "Celebrity sells.".
- catalog issued "2004".
- catalog issued "c2004.".
- catalog language "eng".
- catalog publisher "Chichester, West Sussex, England ; Hoboken, NJ : J. Wiley,".
- catalog relation "Celebrity sells.".
- catalog subject "659.13 22".
- catalog subject "Branding (Marketing)".
- catalog subject "Celebrities.".
- catalog subject "HD69.B7 P75 2004".
- catalog subject "Selling Psychological aspects.".
- catalog tableOfContents "Ethos quotation -- pt. I. The impact of celebrities on everyday life -- 1. Celebrity's impact on the media -- 2. Celebrity's impact on hair and makeup -- 3. Celebrity's impact on fashion -- 4. Celebrity's impact on property -- 5. Celebrity's impact on body shape -- pt. II. Why celebrities work for brands -- 6. Celebrity and interactivity -- 7. Celebrity in the era of consent -- 8. Fame is the key -- pt. III. How to choose celebrities for brands -- 9. Understanding where the brand is now -- 10. Seeing how a celebrity could help the brand -- 11. Researching the effectiveness of celebrities -- pt. IV. How to use celebrities for brands -- 12. Celebrity customers -- 13. Celebrity product placement -- 14. Celebrity sponsorship -- 15. Celebrity testimonial -- 16. Celebrity employees -- 17. Celebrity brand ownership -- pt. V. How to manage the relationship with celebrities -- 18. Negotiating and contracting with celebrities -- 19. Pitfalls in using celebrities -- pt. VI. Ten successful ways of using celebrities -- 20. Celebrity as presenter -- 21. Celebrities playing themselves -- 22. Celebrity as brand character -- 23. Celebrity expertise -- 24. Celebrity as role model -- 25. Celebrity cast against type -- 26. Celebrity acting a part -- 27. Celebrity revelation -- 28. Celebrities interacting -- 29. Celebrity representations -- pt. VII. The future of celebrity -- 30. Ten predictions on future trends -- App. IPA effectiveness awards databank : 'celebrity' cases.".
- catalog title "Celebrity sells / by Hamish Pringle.".
- catalog type "text".