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- catalog abstract ""Based on extensive archival research, this is the first major book on the Nazi leisure and tourism agency, Strength through Joy (KdF). The Third Reich aimed to unify Germans in preparation for war and the acquisition of "living space." Yet it was also sensitive to German consumers, whose wish for higher living standards threatened national cohesion and rearmament. The leisure organization Strength through Joy became the Nazi regime's most determined attempt to ease the tension between collective goals and individual desires, as well as between "guns and butter." Its factory beautification, organized sports, cultural events, and mass tourism sought to raise the status of workers and integrate them in the nation, while keeping its costs low so that its clientele could afford its programs without wage increases that compromised rearmament. Nevertheless, if KdF did attract workers, it also drew the middle classes, which sought adventure, personal comfort, and pleasure - especially through its tourism. Although the motivations of Strength through Joy's constituencies often diverged from the Nazi ideal of a united, politicized "racial community," kdF's accommodation to consumer expectations made it the regime's most popular institution. KdF mitigated present sacrifices while presenting visions of a prosperous future once "living space" was acquired. As a privilege extended to racially acceptable Germans, it segregated the Nazi regime's victims from the German "racial community" (Volksgemeinschaft)."--Jacket.".
- catalog contributor b13227366.
- catalog coverage "Germany Politics and government 1933-1945.".
- catalog created "2004.".
- catalog date "2004".
- catalog date "2004.".
- catalog dateCopyrighted "2004.".
- catalog description ""Based on extensive archival research, this is the first major book on the Nazi leisure and tourism agency, Strength through Joy (KdF). The Third Reich aimed to unify Germans in preparation for war and the acquisition of "living space." Yet it was also sensitive to German consumers, whose wish for higher living standards threatened national cohesion and rearmament. The leisure organization Strength through Joy became the Nazi regime's most determined attempt to ease the tension between collective goals and individual desires, as well as between "guns and butter." Its factory beautification, organized sports, cultural events, and mass tourism sought to raise the status of workers and integrate them in the nation, while keeping its costs low so that its clientele could afford its programs without wage increases that compromised rearmament. Nevertheless, if KdF did attract workers, it also drew the middle classes, which sought adventure, personal comfort, and pleasure - especially through its tourism. Although the motivations of Strength through Joy's constituencies often diverged from the Nazi ideal of a united, politicized "racial community," kdF's accommodation to consumer expectations made it the regime's most popular institution. KdF mitigated present sacrifices while presenting visions of a prosperous future once "living space" was acquired. As a privilege extended to racially acceptable Germans, it segregated the Nazi regime's victims from the German "racial community" (Volksgemeinschaft)."--Jacket.".
- catalog description "Includes bibliographical references and index.".
- catalog description "Nazism, popular aspirations, and mass consumption on the road to power. -- "A Volk strong in nerve": Strength through Joy's place in the Third Reich. -- The beauty of labor: "plant community" and coercion. -- Mass tourism, the cohesive nation, and visions of empire. -- Racial community and individual desires: tourism, the standard of living, and popular consent. -- Memories of the past and promises for the future: Strength through Joy in wartime. -- Epilogue: The end of "German" consumption: consumerism and tourism in the postwar Germanys.".
- catalog extent "xvii, 254 p. :".
- catalog identifier "0521833523".
- catalog issued "2004".
- catalog issued "2004.".
- catalog language "eng".
- catalog publisher "Cambridge, U.K. ; New York : Cambridge University Press,".
- catalog spatial "Germany Politics and government 1933-1945.".
- catalog spatial "Germany".
- catalog subject "339.4/7/094309043 22".
- catalog subject "Consumption (Economics) Germany History 20th century.".
- catalog subject "DD256.5 .B324 2004".
- catalog subject "Nationalsozialistische Gemeinschaft "Kraft durch Freude" History.".
- catalog subject "Tourism Government policy Germany History 20th century.".
- catalog tableOfContents "Nazism, popular aspirations, and mass consumption on the road to power. -- "A Volk strong in nerve": Strength through Joy's place in the Third Reich. -- The beauty of labor: "plant community" and coercion. -- Mass tourism, the cohesive nation, and visions of empire. -- Racial community and individual desires: tourism, the standard of living, and popular consent. -- Memories of the past and promises for the future: Strength through Joy in wartime. -- Epilogue: The end of "German" consumption: consumerism and tourism in the postwar Germanys.".
- catalog title "Strength through joy : consumerism and mass tourism in the Third Reich / Shelley Baranowski.".
- catalog type "History. fast".
- catalog type "text".