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• catalog abstract ""This text is the first comprehensive guide to fundraising management, uniquely blending current academic knowledge with the best of professional practice. Much more than a how-to guide, the text is grounded in the critical issues of fundraising to provide readers with a comprehensive overview of modern fundraising planning and practice. The text offers key analyses of the critical issues of fundraising as well as acting as a useful tool for the practical side of planning fundraising campaigns." "Fundraising Management is for students of fundraising and non-profit professionals alike."--Jacket.".
• catalog contributor b13239034.
• catalog contributor b13239035.
• catalog created "2004.".
• catalog date "2004".
• catalog date "2004.".
• catalog dateCopyrighted "2004.".
• catalog description ""This text is the first comprehensive guide to fundraising management, uniquely blending current academic knowledge with the best of professional practice. Much more than a how-to guide, the text is grounded in the critical issues of fundraising to provide readers with a comprehensive overview of modern fundraising planning and practice. The text offers key analyses of the critical issues of fundraising as well as acting as a useful tool for the practical side of planning fundraising campaigns." "Fundraising Management is for students of fundraising and non-profit professionals alike."--Jacket.".
• catalog description "1. The History and Development of Fundraising Practice -- Introduction -- Early philanthropy and charity -- Fundraising and the religious tradition -- The development of fundraising in England -- The development of fundraising in the USA -- The roots of raising money by mail -- The roots of modern rundraising and giving -- Widening the giving constituency -- Conclusion -- References -- PART I. THE FUNDRAISING PLANNING PROCESS -- 2. Fundraising Planning: The Fundraising Audit -- Introduction -- A planning framework -- The fundraising audit -- Analytical tools -- The SWOT analysis -- Chapter summary -- Discussion questions -- References -- 3. Marketing Research for Fundraising -- Introduction -- Definition -- Stating the research problem and research objectives -- Secondary versus primary data -- Qualitative research -- Quantitative research techniques -- Taking a sample -- Questionnaire design -- Data analysis -- Using external research agencies -- Chapter summary -- ".
• catalog description "10. Community Fundraising -- Introduction -- Community fundraising activities -- Management and structures -- Outcomes and profitability -- The role of the volunteer -- The future for community fundraising -- Chapter summary -- Discussion questions -- References -- PART III. CORPORATE/TRUST FUNDRAISING -- 11. Corporate Fundraising -- Introduction -- Why do corporates give? -- Forms of business support -- Who to ask? -- Fostering relationships -- Outcomes -- The pitfalls -- Corporate fundraising planning -- Structures -- Chapter summary -- Discussion questions -- References -- 12. Trust and Foundation Fundraising -- Introduction -- Giving patterns and preferences of Trusts and Foundations -- Raising funds from Trusts and Foundations -- Trust/Foundation research -- The application/proposal -- Internal procedures and tools -- Building relationships with Trusts and Foundations -- The grant cycle -- Chapter summary -- Discussion questions -- References -- ".
• catalog description "13. Branding and Campaign Integration -- Introduction -- What is a brand? -- Why brand? -- Brand strategy -- Exploring brand values -- Campaign integration -- Managing multiple communications -- Chapter summary -- Discussion questions -- References -- PART IV. CRITICAL ISSUES IN FUNDRAISING -- 14. The Rise of New Electronic Channels -- Introduction -- Changing user profiles -- Barriers to usage -- Site design -- Writing online -- Marketing online -- Search engines -- Web directories -- Relationship marketing on the Web -- Interactive television -- Digital radio -- SMS text messaging -- Chapter summary -- Discussion questions -- References -- 15. Benchmarking Fundraising Performance -- Introduction -- Non-profit performance -- FACE, ACE and FCE ratios -- Fundraising performance -- Direct marketing -- Enhancing the public trust -- Obtaining benchmarking data -- Chapter summary -- Discussion questions -- References -- 16. Legal and Ethical Aspect of Fundraising Management -- ".
• catalog description "Discussion questions -- References -- 4. Strategic Planning: The Fundraising Plan -- Introduction -- Setting fundraising objectives -- Key strategies -- Overall direction -- Market segmentation: segmenting individual donor markets -- Segmenting business markets -- Evaluating the suitability of segments -- Positioning strategy -- Strategic wear-out -- Tactical plans -- Budget -- Scheduling -- Monitoring and control -- Chapter summary -- Discussion questions -- References -- PART II. FUNDRAISING FROM INDIVIDUALS -- 5. Understanding Giving -- Introduction -- Who gives? -- Why do people give? -- The impact of charity appeals -- Selection criteria -- Why do individuals stop giving? -- Modelling giving behaviour -- Chapter summary -- Discussion questions -- References -- 6. Donor Recruitment -- Introduction -- Recruitment planning -- Setting recruitment objectives -- Segmentation -- Profiling -- Targeting -- Media selection and planning -- Integrated campaigns -- ".
• catalog description "Includes bibliographical references and index.".
• catalog description "Introduction -- Data protection and privacy issues -- Maintaining communication standards -- UK law -- US law -- Ethics in fundraising -- Ethical codes and standards of professional practice -- Chapter summary -- Discussion questions -- References.".
• catalog description "The nature of the fundraising message -- Fulfilment -- Budgeting control and evaluation -- Supplier relationships -- Chapter summary -- Discussion questions -- References -- 7. Donor Development -- Introduction -- Donor development planning -- Measuring donor value -- Segmenting for growth -- Keeping donors loyal -- Chapter summary -- Discussion questions -- References -- 8. Major Gift Fundraising -- Introduction -- Characteristics of major givers -- Motives of major givers -- Major donor recruitment -- Major donor retention and development -- Tools and techniques -- Donor recognition -- Events -- The UK experience -- Chapter summary -- Discussion questions -- References -- 9. Planned and Legacy Giving -- Introduction -- Planned giving in the USA -- Planned giving vehicles -- Opportunities for planned giving in the UK -- Legacy giving -- Chapter summary -- Discussion questions -- References".
• catalog extent "xvi, 347 p. :".
• catalog identifier "0415317010 (hardback)".
• catalog identifier "0415317029 (pbk.)".
• catalog issued "2004".
• catalog issued "2004.".
• catalog language "eng".
• catalog publisher "London ; New York : Routledge,".
• catalog subject "658.15/224 22".
• catalog subject "Fund raising Management.".
• catalog subject "HV41.2 .S27 2004".
• catalog tableOfContents "1. The History and Development of Fundraising Practice -- Introduction -- Early philanthropy and charity -- Fundraising and the religious tradition -- The development of fundraising in England -- The development of fundraising in the USA -- The roots of raising money by mail -- The roots of modern rundraising and giving -- Widening the giving constituency -- Conclusion -- References -- PART I. THE FUNDRAISING PLANNING PROCESS -- 2. Fundraising Planning: The Fundraising Audit -- Introduction -- A planning framework -- The fundraising audit -- Analytical tools -- The SWOT analysis -- Chapter summary -- Discussion questions -- References -- 3. Marketing Research for Fundraising -- Introduction -- Definition -- Stating the research problem and research objectives -- Secondary versus primary data -- Qualitative research -- Quantitative research techniques -- Taking a sample -- Questionnaire design -- Data analysis -- Using external research agencies -- Chapter summary -- ".
• catalog tableOfContents "10. Community Fundraising -- Introduction -- Community fundraising activities -- Management and structures -- Outcomes and profitability -- The role of the volunteer -- The future for community fundraising -- Chapter summary -- Discussion questions -- References -- PART III. CORPORATE/TRUST FUNDRAISING -- 11. Corporate Fundraising -- Introduction -- Why do corporates give? -- Forms of business support -- Who to ask? -- Fostering relationships -- Outcomes -- The pitfalls -- Corporate fundraising planning -- Structures -- Chapter summary -- Discussion questions -- References -- 12. Trust and Foundation Fundraising -- Introduction -- Giving patterns and preferences of Trusts and Foundations -- Raising funds from Trusts and Foundations -- Trust/Foundation research -- The application/proposal -- Internal procedures and tools -- Building relationships with Trusts and Foundations -- The grant cycle -- Chapter summary -- Discussion questions -- References -- ".
• catalog tableOfContents "13. Branding and Campaign Integration -- Introduction -- What is a brand? -- Why brand? -- Brand strategy -- Exploring brand values -- Campaign integration -- Managing multiple communications -- Chapter summary -- Discussion questions -- References -- PART IV. CRITICAL ISSUES IN FUNDRAISING -- 14. The Rise of New Electronic Channels -- Introduction -- Changing user profiles -- Barriers to usage -- Site design -- Writing online -- Marketing online -- Search engines -- Web directories -- Relationship marketing on the Web -- Interactive television -- Digital radio -- SMS text messaging -- Chapter summary -- Discussion questions -- References -- 15. Benchmarking Fundraising Performance -- Introduction -- Non-profit performance -- FACE, ACE and FCE ratios -- Fundraising performance -- Direct marketing -- Enhancing the public trust -- Obtaining benchmarking data -- Chapter summary -- Discussion questions -- References -- 16. Legal and Ethical Aspect of Fundraising Management -- ".
• catalog tableOfContents "Discussion questions -- References -- 4. Strategic Planning: The Fundraising Plan -- Introduction -- Setting fundraising objectives -- Key strategies -- Overall direction -- Market segmentation: segmenting individual donor markets -- Segmenting business markets -- Evaluating the suitability of segments -- Positioning strategy -- Strategic wear-out -- Tactical plans -- Budget -- Scheduling -- Monitoring and control -- Chapter summary -- Discussion questions -- References -- PART II. FUNDRAISING FROM INDIVIDUALS -- 5. Understanding Giving -- Introduction -- Who gives? -- Why do people give? -- The impact of charity appeals -- Selection criteria -- Why do individuals stop giving? -- Modelling giving behaviour -- Chapter summary -- Discussion questions -- References -- 6. Donor Recruitment -- Introduction -- Recruitment planning -- Setting recruitment objectives -- Segmentation -- Profiling -- Targeting -- Media selection and planning -- Integrated campaigns -- ".
• catalog tableOfContents "Introduction -- Data protection and privacy issues -- Maintaining communication standards -- UK law -- US law -- Ethics in fundraising -- Ethical codes and standards of professional practice -- Chapter summary -- Discussion questions -- References.".
• catalog tableOfContents "The nature of the fundraising message -- Fulfilment -- Budgeting control and evaluation -- Supplier relationships -- Chapter summary -- Discussion questions -- References -- 7. Donor Development -- Introduction -- Donor development planning -- Measuring donor value -- Segmenting for growth -- Keeping donors loyal -- Chapter summary -- Discussion questions -- References -- 8. Major Gift Fundraising -- Introduction -- Characteristics of major givers -- Motives of major givers -- Major donor recruitment -- Major donor retention and development -- Tools and techniques -- Donor recognition -- Events -- The UK experience -- Chapter summary -- Discussion questions -- References -- 9. Planned and Legacy Giving -- Introduction -- Planned giving in the USA -- Planned giving vehicles -- Opportunities for planned giving in the UK -- Legacy giving -- Chapter summary -- Discussion questions -- References".
• catalog title "Fundraising management : analysis, planning and practice / Adrian Sargeant and Elaine Jay.".
• catalog type "text".