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- catalog abstract ""Women make or influence more than 80 percent of all consumer purchases in the United States, accounting for trillions of dollars annually." "Is your business doing absolutely everything it can to tap into this immense market?" "Don't Think Pink will help you see your brand through a woman's eyes, giving you the practical tools you need to develop products, services, and marketing strategies that truly resonate with female buyers. Based on painstaking research into women's experiences and perceptions, Don't Think Pink unlocks the secret to gaining a bigger share of women's enormous buying power."--Jacket.".
- catalog contributor b13239053.
- catalog contributor b13239054.
- catalog created "2004.".
- catalog date "2004".
- catalog date "2004.".
- catalog dateCopyrighted "2004.".
- catalog description ""Women make or influence more than 80 percent of all consumer purchases in the United States, accounting for trillions of dollars annually." "Is your business doing absolutely everything it can to tap into this immense market?" "Don't Think Pink will help you see your brand through a woman's eyes, giving you the practical tools you need to develop products, services, and marketing strategies that truly resonate with female buyers. Based on painstaking research into women's experiences and perceptions, Don't Think Pink unlocks the secret to gaining a bigger share of women's enormous buying power."--Jacket.".
- catalog description "Brain training : how not to think pink -- Now you see "her" : the visible approach to marketing to women -- Now you don't (see "her") : the transparent approach to marketing to women -- Inside a woman's mind : the scientific underpinnings -- Shaping the generations : baby boomers (and matures) to gen yers -- Looking beyond the generations : the buying filters of women's roles -- Cultural influencers : the buying filters of emerging majorities -- Learning curves and life transitions : relationship-building opportunities -- The internet-savvy woman : connecting with her online -- Online research : using e-marketing to see women clearly -- enlisting women as your marketing partners : an alliance for brand success -- investing in a transparent future.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "x, 230 p. ;".
- catalog identifier "081440815X".
- catalog issued "2004".
- catalog issued "2004.".
- catalog language "eng".
- catalog publisher "New York : AMACOM,".
- catalog subject "658.8/34/082 22".
- catalog subject "HC79.C6 J64 2004".
- catalog subject "Marketing.".
- catalog subject "Women consumers.".
- catalog tableOfContents "Brain training : how not to think pink -- Now you see "her" : the visible approach to marketing to women -- Now you don't (see "her") : the transparent approach to marketing to women -- Inside a woman's mind : the scientific underpinnings -- Shaping the generations : baby boomers (and matures) to gen yers -- Looking beyond the generations : the buying filters of women's roles -- Cultural influencers : the buying filters of emerging majorities -- Learning curves and life transitions : relationship-building opportunities -- The internet-savvy woman : connecting with her online -- Online research : using e-marketing to see women clearly -- enlisting women as your marketing partners : an alliance for brand success -- investing in a transparent future.".
- catalog title "Don't think pink : what really makes women buy--and how to increase your share of this crucial market / Lisa Johnson, Andrea Learned.".
- catalog type "text".