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- catalog abstract ""Theory of Media Literacy: A Cognitive Approach explains how we absorb the flood of information in our media-saturated society and examines how we often construct faulty meanings from those messages. By building on a foundation of principles about how humans think, Theory of Media Literacy examines decisions about filtering messages, standard schema to match meaning, and higher level skills to construct meaning."--Jacket.".
- catalog contributor b13256411.
- catalog created "c2004.".
- catalog date "2004".
- catalog date "c2004.".
- catalog dateCopyrighted "c2004.".
- catalog description ""Theory of Media Literacy: A Cognitive Approach explains how we absorb the flood of information in our media-saturated society and examines how we often construct faulty meanings from those messages. By building on a foundation of principles about how humans think, Theory of Media Literacy examines decisions about filtering messages, standard schema to match meaning, and higher level skills to construct meaning."--Jacket.".
- catalog description "Includes bibliographical references (p. 265-287) and index.".
- catalog description "Why do we need a theory of media literacy? -- Explicating the construct of media literacy -- Definitions and distinctions -- The media literacy model -- Foundational knowledge structures -- The personal locus -- Competencies and skills of media literacy -- The filtering task -- The meaning-matching task -- The meaning-construction task -- Traps in meaning construction -- Practices.".
- catalog extent "xi, 307 p. :".
- catalog hasFormat "Theory of media literacy.".
- catalog identifier "0761929517 (cloth)".
- catalog identifier "0761929525 (pbk.)".
- catalog isFormatOf "Theory of media literacy.".
- catalog issued "2004".
- catalog issued "c2004.".
- catalog language "eng".
- catalog publisher "Thousand Oaks, Calif. : Sage Publications,".
- catalog relation "Theory of media literacy.".
- catalog subject "302.23 22".
- catalog subject "Media literacy.".
- catalog subject "P96.M4 P685 2004".
- catalog tableOfContents "Why do we need a theory of media literacy? -- Explicating the construct of media literacy -- Definitions and distinctions -- The media literacy model -- Foundational knowledge structures -- The personal locus -- Competencies and skills of media literacy -- The filtering task -- The meaning-matching task -- The meaning-construction task -- Traps in meaning construction -- Practices.".
- catalog title "Theory of media literacy : a cognitive approach / W. James Potter.".
- catalog type "text".