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- catalog abstract ""This book offers an alternative to the traditional process of segmentation, targeting and positioning, highlighting some important implications for management and marketing practitioners as well as academics. Strategic positioning is the assertion of an organization's personality on decisions of how and where to compete. Operational positioning is an exercise in communication that concentrates on perception and image." "The book suggests that the principal drivers of strategic positioning play a fundamental role in the determination of strategy at all levels and play a pivotal role in differentiating competitors and generating competitive advantage. In particular, strategic positioning requires awareness and sometimes adjustment and changes in an organization's culture rather than just the cosmetic approach sometimes sought through promotion, advertising and communications plans."--Jacket.".
- catalog alternative "Personality and the business organization".
- catalog contributor b13257767.
- catalog created "2004.".
- catalog date "2004".
- catalog date "2004.".
- catalog dateCopyrighted "2004.".
- catalog description ""The book suggests that the principal drivers of strategic positioning play a fundamental role in the determination of strategy at all levels and play a pivotal role in differentiating competitors and generating competitive advantage. In particular, strategic positioning requires awareness and sometimes adjustment and changes in an organization's culture rather than just the cosmetic approach sometimes sought through promotion, advertising and communications plans."--Jacket.".
- catalog description ""This book offers an alternative to the traditional process of segmentation, targeting and positioning, highlighting some important implications for management and marketing practitioners as well as academics. Strategic positioning is the assertion of an organization's personality on decisions of how and where to compete. Operational positioning is an exercise in communication that concentrates on perception and image."".
- catalog description "Includes bibliographical references (p. 245-263) and index.".
- catalog description "Prelude -- Context and rationale -- pt. II. Literature review -- Segmentation, targeting and positioning -- Positioning -- Organizational culture and positioning : the link to strategy -- Reports from contemporary business -- pt. III. Research design and methodology -- In pursuit of the paradigm -- pt. IV. A case study -- Parteisch International and Parteisch UK : a tale --Pt. V.A conceptualization of positioning and culture as determinants of strategy -- Conceptualization of the case study -- Triangulation -- pt. VI. Finale -- Discussion and conclusions.".
- catalog extent "xiv, 270 p. :".
- catalog identifier "1403917515 (cloth)".
- catalog issued "2004".
- catalog issued "2004.".
- catalog language "eng".
- catalog publisher "Basingstoke, Hampshire [England] ; New York : Palgrave Macmillan,".
- catalog subject "658.8 22".
- catalog subject "Communication in marketing.".
- catalog subject "Corporate culture.".
- catalog subject "Customer relations.".
- catalog subject "HF5415.13 .E45 2004".
- catalog subject "Market segmentation.".
- catalog subject "Marketing Management.".
- catalog subject "Target marketing.".
- catalog tableOfContents "Prelude -- Context and rationale -- pt. II. Literature review -- Segmentation, targeting and positioning -- Positioning -- Organizational culture and positioning : the link to strategy -- Reports from contemporary business -- pt. III. Research design and methodology -- In pursuit of the paradigm -- pt. IV. A case study -- Parteisch International and Parteisch UK : a tale --Pt. V.A conceptualization of positioning and culture as determinants of strategy -- Conceptualization of the case study -- Triangulation -- pt. VI. Finale -- Discussion and conclusions.".
- catalog title "Culture and positioning as determinant strategy : personality and the business organization / Tony Ellson.".
- catalog title "Personality and the business organization".
- catalog type "text".