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- catalog contributor b13268445.
- catalog created "c2003.".
- catalog date "2003".
- catalog date "c2003.".
- catalog dateCopyrighted "c2003.".
- catalog description "Includes bibliographical references (p. 231-233) and index.".
- catalog description "Taking the customer seriously--finally -- An overview of the CEM framework -- Analyzing the experiential world of the customer : Carnegie Hall: understanding the concert-going experience ; BP Connect: improving the experience at the pump -- Building the experiential platform : Jamba Juice: a platform of fun and good health ; Cingular Wireless: humanizing the wireless experience -- Designing the brand experience : Citigroup: shaping a unified brand experience ; Prada's "epicenter": challenges of the in-store experience -- Structuring the customer interface : NikePark: a dynamic interface for a performance-driven brand ; Hilton: improving communication and guest focus to enhance the service experience -- Engaging in continuous innovation : Apple computers: returning to its innovation roots ; Amazon.com: small innovations lead to a great online experience -- Delivering a seamlessly integrated customer experience -- Organizing for customer experience management.".
- catalog extent "xiv, 242 p. :".
- catalog identifier "0471237744".
- catalog issued "2003".
- catalog issued "c2003.".
- catalog language "eng".
- catalog publisher "New York : Wiley,".
- catalog subject "658.8/12 21".
- catalog subject "Customer relations Management.".
- catalog subject "Customer relations.".
- catalog subject "HF5415.55 .S35 2003".
- catalog subject "Relationship marketing.".
- catalog tableOfContents "Taking the customer seriously--finally -- An overview of the CEM framework -- Analyzing the experiential world of the customer : Carnegie Hall: understanding the concert-going experience ; BP Connect: improving the experience at the pump -- Building the experiential platform : Jamba Juice: a platform of fun and good health ; Cingular Wireless: humanizing the wireless experience -- Designing the brand experience : Citigroup: shaping a unified brand experience ; Prada's "epicenter": challenges of the in-store experience -- Structuring the customer interface : NikePark: a dynamic interface for a performance-driven brand ; Hilton: improving communication and guest focus to enhance the service experience -- Engaging in continuous innovation : Apple computers: returning to its innovation roots ; Amazon.com: small innovations lead to a great online experience -- Delivering a seamlessly integrated customer experience -- Organizing for customer experience management.".
- catalog title "Customer experience management : a revolutionary approach to connecting with your customers / Bernd H. Schmitt.".
- catalog type "text".