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- catalog contributor b13268460.
- catalog contributor b13268461.
- catalog created "c2004.".
- catalog date "2004".
- catalog date "c2004.".
- catalog dateCopyrighted "c2004.".
- catalog description "Includes bibliographical references (p. 285-287) and index.".
- catalog description "Powerful case for consensual marketing -- Bringing the benefits of CMO to your company -- focus on the customer relationship and increase your profitability now, and over time -- Voice of customer research -- Learning customer messaging and communication needs and preferences -- How to intergrate media and message -- Let's get real about e-marketing -- Rethinking customer care -- Metrics that fuel continuous improvement -- Checklists to help you implement consensual marketing.".
- catalog extent "xiv, 296 p. :".
- catalog identifier "007143528X (hardcover : alk. paper)".
- catalog issued "2004".
- catalog issued "c2004.".
- catalog language "eng".
- catalog publisher "New York : McGraw-Hill,".
- catalog subject "658.8/72 22".
- catalog subject "Customer relations.".
- catalog subject "Database marketing.".
- catalog subject "HF5415.126 .R653 2004".
- catalog subject "Relationship marketing.".
- catalog tableOfContents "Powerful case for consensual marketing -- Bringing the benefits of CMO to your company -- focus on the customer relationship and increase your profitability now, and over time -- Voice of customer research -- Learning customer messaging and communication needs and preferences -- How to intergrate media and message -- Let's get real about e-marketing -- Rethinking customer care -- Metrics that fuel continuous improvement -- Checklists to help you implement consensual marketing.".
- catalog title "Opt-in marketing : increase sales exponentially with consensual marketing / Ernan Roman, Scott Hornstein.".
- catalog type "text".