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- catalog abstract ""Ron Buist's business memoir reveals the whole story of Roll Up the Rim to Win, from the eureka moment in 1986 to the no-frills contest's status as a defining feature of Canadian life. It also explains how the Tim Hortons habit of listening to customers inspired the popular Based on a True Story TV commercials. By sharing his experience, Buist, offers a behind-the-scenes look at how a simple business became a Canadian icon."--Jacket.".
- catalog contributor b13276915.
- catalog created "c2003.".
- catalog date "2003".
- catalog date "c2003.".
- catalog dateCopyrighted "c2003.".
- catalog description ""Ron Buist's business memoir reveals the whole story of Roll Up the Rim to Win, from the eureka moment in 1986 to the no-frills contest's status as a defining feature of Canadian life. It also explains how the Tim Hortons habit of listening to customers inspired the popular Based on a True Story TV commercials. By sharing his experience, Buist, offers a behind-the-scenes look at how a simple business became a Canadian icon."--Jacket.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "218 p. :".
- catalog identifier "0864923651 :".
- catalog issued "2003".
- catalog issued "c2003.".
- catalog language "eng".
- catalog publisher "Fredericton, N.B. : Goose Lane,".
- catalog spatial "Canada".
- catalog subject "Buist, Ron, 1939-".
- catalog subject "Marketing executives Canada Biography.".
- catalog subject "Responsables marketing Canada Biographies.".
- catalog subject "TX945.5.T56 B84 2003".
- catalog subject "Tim Hortons (Firm)".
- catalog subject "Tim Hortons (Firme)".
- catalog subject "Tim Hortons Inc.".
- catalog title "Tales from under the rim : the marketing of Tim Hortons / Ron Buist.".
- catalog type "text".