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- catalog alternative "When marketing becomes a minefield".
- catalog contributor b13282341.
- catalog created "2004.".
- catalog date "2004".
- catalog date "2004.".
- catalog dateCopyrighted "2004.".
- catalog description "Introduction/ Julia Kirby -- When No News is Good News/ Bronwyn Fryer -- Are some Customers More Equal Than Others?/ Paul F. Nunes and Brian A. Johnson -- License to Overkill/ Paul F. Nunes -- The Global Brand Face-Off/ Anand P. Raman -- The Quality Improvement Customers Didn't Want/ Dawn Iacobucci -- Keeping to the Fairway/ Thomas J. Waite -- About the Contributors -- Index.".
- catalog extent "187 p. ;".
- catalog identifier "1591395054".
- catalog isPartOf "Management dilemmas series".
- catalog isPartOf "Management dilemmas.".
- catalog issued "2004".
- catalog issued "2004.".
- catalog language "eng".
- catalog publisher "Boston : Harvard Business School Press,".
- catalog subject "658.8 22".
- catalog subject "HF5415.13 .M343 2004".
- catalog subject "Marketing Management Problems, exercises, etc.".
- catalog tableOfContents "Introduction/ Julia Kirby -- When No News is Good News/ Bronwyn Fryer -- Are some Customers More Equal Than Others?/ Paul F. Nunes and Brian A. Johnson -- License to Overkill/ Paul F. Nunes -- The Global Brand Face-Off/ Anand P. Raman -- The Quality Improvement Customers Didn't Want/ Dawn Iacobucci -- Keeping to the Fairway/ Thomas J. Waite -- About the Contributors -- Index.".
- catalog title "Management dilemmas. When marketing becomes a minefield.".
- catalog title "When marketing becomes a minefield".
- catalog type "Problems, exercises, etc. fast".
- catalog type "text".