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- catalog abstract ""Rising Tide tells the tale of P & G's 165-year journey: how it grew from a two-man soap and candle maker in 1837 into a $40 billion global brand powerhouse, employing over 100,000 people in 80 countries. As it charts that journey, the book reveals the principles and practices of brand building P & G-style: how the company learned - through trial, error, and breakthrough successes - to consistently anticipate and satisfy consumer needs."--Jacket.".
- catalog contributor b13282411.
- catalog contributor b13282412.
- catalog contributor b13282413.
- catalog contributor b13282414.
- catalog created "c2004.".
- catalog date "2004".
- catalog date "c2004.".
- catalog dateCopyrighted "c2004.".
- catalog description ""Rising Tide tells the tale of P & G's 165-year journey: how it grew from a two-man soap and candle maker in 1837 into a $40 billion global brand powerhouse, employing over 100,000 people in 80 countries. As it charts that journey, the book reveals the principles and practices of brand building P & G-style: how the company learned - through trial, error, and breakthrough successes - to consistently anticipate and satisfy consumer needs."--Jacket.".
- catalog description "Getting started -- From commodities to consumer goods -- Assembling the elements of the enterprise, 1890-1945 -- Science in the washing machine -- An explosion in consumer products, 1945-1980 -- Procter & Gamble reinvents the paper products business -- Crest: a therapeutic breakthrough in oral care -- Learning from Augusta, Lima, and Albany -- Competition and global expansion, 1980-1990 -- Learning to compete in Japan -- The diaper wars -- En río revuelto -- Pantene -- Pringles and perseverance -- Reshaping P&G -- Rewriting the rules -- Winning in the white space -- Ivory, Crest, and Olay -- Prescription for growth in health care -- Challenges in China.".
- catalog description "Includes bibliographical references (p. 429-453) and index.".
- catalog extent "x, 467 p., [16] p. of plates :".
- catalog identifier "1591391474".
- catalog issued "2004".
- catalog issued "c2004.".
- catalog language "eng".
- catalog publisher "Boston, Mass. : Harvard Business School Press,".
- catalog spatial "United States".
- catalog subject "338.7/67 22".
- catalog subject "Brand name products United States Case studies.".
- catalog subject "HD9999.S74 P738 2004".
- catalog subject "Procter & Gamble Company History.".
- catalog subject "Product management United States Case studies.".
- catalog subject "Soap trade United States History.".
- catalog tableOfContents "Getting started -- From commodities to consumer goods -- Assembling the elements of the enterprise, 1890-1945 -- Science in the washing machine -- An explosion in consumer products, 1945-1980 -- Procter & Gamble reinvents the paper products business -- Crest: a therapeutic breakthrough in oral care -- Learning from Augusta, Lima, and Albany -- Competition and global expansion, 1980-1990 -- Learning to compete in Japan -- The diaper wars -- En río revuelto -- Pantene -- Pringles and perseverance -- Reshaping P&G -- Rewriting the rules -- Winning in the white space -- Ivory, Crest, and Olay -- Prescription for growth in health care -- Challenges in China.".
- catalog title "Rising tide : lessons from 165 years of brand building at Procter & Gamble / Davis Dyer, Frederick Dalzell, Rowena Olegario.".
- catalog type "Case studies. fast".
- catalog type "History. fast".
- catalog type "text".