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- catalog abstract ""'Corporate marriages', 'hostile takeovers' and 'the race for market domination' - this book looks at the metaphors used in business magazines and discusses their impact on readers' cognition and on business as a social practice. Koller gives particular attention to the gendered nature of such metaphors and what they could ultimately mean for women in business. The author uses a corpus of authentic data. Quantitative analysis of a large collection of articles and qualitative investigations into a number of sample texts present the reader with the cognitive and discursive underpinnings of business magazine texts." "Koller's theoretical approach reconciles cognitive linguistics with critical approaches to language and discourse, and thus combines two important and much debated areas into an integrated research agenda. This book will be of interest to students, researchers and practitioners of media discourse."--Jacket.".
- catalog contributor b13299508.
- catalog created "2004.".
- catalog date "2004".
- catalog date "2004.".
- catalog dateCopyrighted "2004.".
- catalog description ""'Corporate marriages', 'hostile takeovers' and 'the race for market domination' - this book looks at the metaphors used in business magazines and discusses their impact on readers' cognition and on business as a social practice. Koller gives particular attention to the gendered nature of such metaphors and what they could ultimately mean for women in business. The author uses a corpus of authentic data. Quantitative analysis of a large collection of articles and qualitative investigations into a number of sample texts present the reader with the cognitive and discursive underpinnings of business magazine texts." "Koller's theoretical approach reconciles cognitive linguistics with critical approaches to language and discourse, and thus combines two important and much debated areas into an integrated research agenda. This book will be of interest to students, researchers and practitioners of media discourse."--Jacket.".
- catalog description "Includes bibliographical references and index.".
- catalog description "Introduction : masculinized metaphors -- Theory : a critical cognitive framework for metaphor research -- Method : quantitative and qualitative analyses of metaphor -- Business media on marketing : metaphors of war, sports, and games -- Business media on mergers and acquisitions : metaphors of evolutionary struggle -- Conclusion : gender-neutral metaphors.".
- catalog extent "xi, 244 p. :".
- catalog identifier "1403932913 (cloth)".
- catalog issued "2004".
- catalog issued "2004.".
- catalog language "eng".
- catalog publisher "Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan,".
- catalog subject "302.23/01/4 22".
- catalog subject "Business Language.".
- catalog subject "Discourse analysis.".
- catalog subject "Language and languages Sex differences.".
- catalog subject "Mass media and language.".
- catalog subject "Metaphor.".
- catalog subject "P96.L34 K65 2004".
- catalog tableOfContents "Introduction : masculinized metaphors -- Theory : a critical cognitive framework for metaphor research -- Method : quantitative and qualitative analyses of metaphor -- Business media on marketing : metaphors of war, sports, and games -- Business media on mergers and acquisitions : metaphors of evolutionary struggle -- Conclusion : gender-neutral metaphors.".
- catalog title "Metaphor and gender in business media discourse : a clinical cognitive study / Veronika Koller.".
- catalog type "text".