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- catalog abstract ""The Sponsor is divided into three parts. In "Rise," Barnouw sketches the rise of the sponsor, in both radio and television, to his present state of eminence. In "Domain," the sponsor's pervasive impact on television programming is examined, with an emphasis on network television, the primary arena of the industry. And in "Prospect," Barnouw assesses what such dominance has meant for American society, mores, and institutions - and what it may mean for our future. This is a gripping volume about power, how it not only influences programming itself, but how it defines for the average person what is good, great, and desirable."--Jacket.".
- catalog contributor b13305541.
- catalog created "c2004.".
- catalog date "2004".
- catalog date "c2004.".
- catalog dateCopyrighted "c2004.".
- catalog description ""The Sponsor is divided into three parts. In "Rise," Barnouw sketches the rise of the sponsor, in both radio and television, to his present state of eminence. In "Domain," the sponsor's pervasive impact on television programming is examined, with an emphasis on network television, the primary arena of the industry. And in "Prospect," Barnouw assesses what such dominance has meant for American society, mores, and institutions - and what it may mean for our future. This is a gripping volume about power, how it not only influences programming itself, but how it defines for the average person what is good, great, and desirable."--Jacket.".
- catalog description "But First, This Message ... -- pt. 1. Rise -- 1. On the Eve of the Sponsor -- 2. The First 400 -- 3. New System -- 4. Monopoly Games -- 5. National -- 6. The Dispossessed -- 7. Uprising -- 8. Two Worlds -- 9. Senator Truman -- 10. Transition -- 11. Qualms -- 12. Changing the Guard -- 13. Going Public -- 14. Demographics -- 15. Do You Agree or Disagree ...? -- pt. 2. Domain -- 1. The Inner Fortress -- the "commercial" -- 2. The Outer Defenses -- "entertainment" -- 3. The Satrapies -- "public service" -- 4. Sphere of Influence -- "culture" -- pt. 3. Prospect -- 1. Problem: Success -- 2. The Medium and The Biosphere -- 3. The New Liberation -- 4. Genie from the Tube -- 5. Jobs Wanted.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "xvi, 220 p. :".
- catalog identifier "0765805472 (pbk. : alk. paper)".
- catalog isPartOf "Classics in communication and mass culture series".
- catalog issued "2004".
- catalog issued "c2004.".
- catalog language "eng".
- catalog publisher "New Brunswick, N.J. : Transaction Publishers,".
- catalog spatial "United States.".
- catalog subject "306.4/85 21".
- catalog subject "HF6146.T42 B35 2004".
- catalog subject "Television advertising United States.".
- catalog subject "Television broadcasting Social aspects United States.".
- catalog subject "Television programs United States.".
- catalog tableOfContents "But First, This Message ... -- pt. 1. Rise -- 1. On the Eve of the Sponsor -- 2. The First 400 -- 3. New System -- 4. Monopoly Games -- 5. National -- 6. The Dispossessed -- 7. Uprising -- 8. Two Worlds -- 9. Senator Truman -- 10. Transition -- 11. Qualms -- 12. Changing the Guard -- 13. Going Public -- 14. Demographics -- 15. Do You Agree or Disagree ...? -- pt. 2. Domain -- 1. The Inner Fortress -- the "commercial" -- 2. The Outer Defenses -- "entertainment" -- 3. The Satrapies -- "public service" -- 4. Sphere of Influence -- "culture" -- pt. 3. Prospect -- 1. Problem: Success -- 2. The Medium and The Biosphere -- 3. The New Liberation -- 4. Genie from the Tube -- 5. Jobs Wanted.".
- catalog title "The sponsor : notes on modern potentates / Erik Barnouw ; with a new preface by Deirdre Boyle.".
- catalog type "text".