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- catalog abstract "Documents, analyzes, and presents an historical argument to explain how schools, sdvertising, and media have together created a consumerist ideology that is central in American life and the driving force of the global ecomomy. --Publisher.".
- catalog contributor b13308259.
- catalog created "2003.".
- catalog date "2003".
- catalog date "2003.".
- catalog dateCopyrighted "2003.".
- catalog description "1. Horace Mann Meets the Wizard of Oz -- pt. 1. Introduction and Overview of the Book -- pt. 2. Prelude to a Consumer Society -- 2. Liberation with Jell-O and Wonder Bread: Educating the New Woman -- 3. Cowboys and Jocks: Visions of Manliness -- 4. Commodification of Leisure and Cultural Control: Schools, Movies, and Radio -- 5. American Way and the Manufacturing of Consent -- 6. Participating in the American Dream -- 7. Sonya's Choice: Fast-Food Education.".
- catalog description "Documents, analyzes, and presents an historical argument to explain how schools, sdvertising, and media have together created a consumerist ideology that is central in American life and the driving force of the global ecomomy. --Publisher.".
- catalog description "Includes bibliographical references (p. 209-235) and index.".
- catalog extent "xi, 254 p. ;".
- catalog identifier "080584273X (c : alk. paper)".
- catalog identifier "0805842748 (pbk. : alk. paper)".
- catalog isPartOf "Sociocultural, political, and historical studies in education".
- catalog issued "2003".
- catalog issued "2003.".
- catalog language "eng".
- catalog publisher "Mahwah, N.J. : Lawrence Erlbaum,".
- catalog spatial "United States".
- catalog subject "306.3 21".
- catalog subject "Advertising United States History.".
- catalog subject "Consumer behavior United States History.".
- catalog subject "Consumer education United States History.".
- catalog subject "HF5415.33.U6 S67 2003".
- catalog subject "Mass media United States History.".
- catalog tableOfContents "1. Horace Mann Meets the Wizard of Oz -- pt. 1. Introduction and Overview of the Book -- pt. 2. Prelude to a Consumer Society -- 2. Liberation with Jell-O and Wonder Bread: Educating the New Woman -- 3. Cowboys and Jocks: Visions of Manliness -- 4. Commodification of Leisure and Cultural Control: Schools, Movies, and Radio -- 5. American Way and the Manufacturing of Consent -- 6. Participating in the American Dream -- 7. Sonya's Choice: Fast-Food Education.".
- catalog title "Educating the consumer-citizen : a history of the marriage of schools, advertising, and media / Joel Spring.".
- catalog type "History. fast".
- catalog type "text".