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- catalog abstract ""Media Monoliths provides an in-depth analysis of 20 of the world's most famous media brands. Using history, anecdotes and exclusive interviews with senior management and editors, the author attempts to identify the magic formula that has enabled a handful of media giants to dominate the global media landscape." Media Monoliths will appeal to anybody interested in successful brands, how they are marketed and the people behind them. For all those studying or working in the media, it should be compulsory reading. --Publisher.".
- catalog contributor b13309735.
- catalog created "c2004.".
- catalog date "2004".
- catalog date "c2004.".
- catalog dateCopyrighted "c2004.".
- catalog description ""Media Monoliths provides an in-depth analysis of 20 of the world's most famous media brands. Using history, anecdotes and exclusive interviews with senior management and editors, the author attempts to identify the magic formula that has enabled a handful of media giants to dominate the global media landscape." Media Monoliths will appeal to anybody interested in successful brands, how they are marketed and the people behind them. For all those studying or working in the media, it should be compulsory reading. --Publisher.".
- catalog description "Broadcasters. CNN International ; BBC World ; MTV -- Newspapers. The Times ; Financial Times ; The Wall Street Journal ; International Herald Tribune ; The New York Times ; El Paí́s ; Die Zeit ; Corriere della Sera ; Libération -- Magazines. Time ; National Geographic ; Playboy ; Paris Match ; The Economist ; Vogue -- Information providers. Reuters ; Bloomberg -- Conclusion : how to build a media monolith.".
- catalog description "Includes bibliographical references (p. [250]-251) and index.".
- catalog extent "viii, 261 p., [16] p. of plates :".
- catalog hasFormat "Media monoliths.".
- catalog identifier "0749441089".
- catalog isFormatOf "Media monoliths.".
- catalog issued "2004".
- catalog issued "c2004.".
- catalog language "eng".
- catalog publisher "London ; Sterling, VA : Kogan Page,".
- catalog relation "Media monoliths.".
- catalog subject "338.4/730223 22".
- catalog subject "Brand name products.".
- catalog subject "Mass media Economic aspects.".
- catalog subject "P96.E25 T86 2004".
- catalog tableOfContents "Broadcasters. CNN International ; BBC World ; MTV -- Newspapers. The Times ; Financial Times ; The Wall Street Journal ; International Herald Tribune ; The New York Times ; El Paí́s ; Die Zeit ; Corriere della Sera ; Libération -- Magazines. Time ; National Geographic ; Playboy ; Paris Match ; The Economist ; Vogue -- Information providers. Reuters ; Bloomberg -- Conclusion : how to build a media monolith.".
- catalog title "Media monoliths : how great media brands thrive and survive / Mark Tungate.".
- catalog type "text".