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- catalog abstract ""Media Economics assumes no prior background in economics and is designed for undergraduate and graduate students in Media Studies, Communication, Business, Journalism, Film Studies, Political Studies, and Economics programs."--Jacket.".
- catalog contributor b13326826.
- catalog contributor b13326827.
- catalog contributor b13326828.
- catalog created "c2004.".
- catalog date "2004".
- catalog date "c2004.".
- catalog dateCopyrighted "c2004.".
- catalog description ""Media Economics assumes no prior background in economics and is designed for undergraduate and graduate students in Media Studies, Communication, Business, Journalism, Film Studies, Political Studies, and Economics programs."--Jacket.".
- catalog description "Includes bibliographical references (p. 331-336) and index.".
- catalog description "Introduction and overview -- Demand and supply -- Markets -- Consumer behaviour -- Production and cost -- Revenue, profit, risk, and managerial decisions -- Market structure, theory of the firm, and industrial organization -- Perfect competition and monopoly -- Monopolistic competition and oligopoly -- Pricing and market segmentation -- Advertising -- Labour markets -- Government intervention -- International trade.".
- catalog extent "356 p. :".
- catalog hasFormat "Media economics.".
- catalog identifier "0761930957 (cloth : alk. paper)".
- catalog identifier "0761930965 (pbk. : alk. paper)".
- catalog isFormatOf "Media economics.".
- catalog issued "2004".
- catalog issued "c2004.".
- catalog language "eng".
- catalog publisher "Thousand Oaks, Calif. : Sage Publications,".
- catalog relation "Media economics.".
- catalog subject "338.4/730223 22".
- catalog subject "Mass media Economic aspects.".
- catalog subject "P96.E25 H67 2004".
- catalog tableOfContents "Introduction and overview -- Demand and supply -- Markets -- Consumer behaviour -- Production and cost -- Revenue, profit, risk, and managerial decisions -- Market structure, theory of the firm, and industrial organization -- Perfect competition and monopoly -- Monopolistic competition and oligopoly -- Pricing and market segmentation -- Advertising -- Labour markets -- Government intervention -- International trade.".
- catalog title "Media economics : applying economics to new and traditional media / Colin Hoskins, Stuart McFadyen, Adam Finn.".
- catalog type "text".