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- 00012754 contributor B7715.
- 00012754 contributor B7716.
- 00012754 created "c2001.".
- 00012754 date "2001".
- 00012754 date "c2001.".
- 00012754 dateCopyrighted "c2001.".
- 00012754 description "Includes bibliographical references and index.".
- 00012754 description "Understanding persuasion. The study of persuasion. The psychology of persuasion : basic principles. Persuasion broadly considered -- The co-active approach. Co-active persuasion. Resources of communication. Framing and reframing -- Cognitive shorthands. Reasoning and evidence -- Contexts for persuasion. Going public. Planning campaigns. Staging political campaigns. Analyzing product advertising. Talking through differences. Leading social movements. More about ethics.".
- 00012754 extent "xxvi, 414 p. :".
- 00012754 identifier "0761919074 (cloth : alk. paper)".
- 00012754 identifier "0761919082 (pbk. : alk. paper)".
- 00012754 identifier 00012754-d.html.
- 00012754 identifier 00012754-t.html.
- 00012754 issued "2001".
- 00012754 issued "c2001.".
- 00012754 language "eng".
- 00012754 publisher "Thousand Oaks, Calif. : Sage Publications,".
- 00012754 subject "303.3/42 21".
- 00012754 subject "HM1196 .S56 2001".
- 00012754 subject "Persuasion (Psychology) Social aspects.".
- 00012754 subject "Persuasion (Rhetoric)".
- 00012754 tableOfContents "Understanding persuasion. The study of persuasion. The psychology of persuasion : basic principles. Persuasion broadly considered -- The co-active approach. Co-active persuasion. Resources of communication. Framing and reframing -- Cognitive shorthands. Reasoning and evidence -- Contexts for persuasion. Going public. Planning campaigns. Staging political campaigns. Analyzing product advertising. Talking through differences. Leading social movements. More about ethics.".
- 00012754 title "Persuasion in society / Herbert W. Simons with Joanne Morreale and Bruce Gronbeck.".
- 00012754 type "text".