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- 00012907 contributor B7888.
- 00012907 created "c2001.".
- 00012907 date "2001".
- 00012907 date "c2001.".
- 00012907 dateCopyrighted "c2001.".
- 00012907 description "E-mail as a promotional device -- Reeling 'em in (acquiring in new customers that stay) -- Creative pointers and tricks of the trade -- Best E-mail retention practices -- Back-end necessities and things to be mindful of.".
- 00012907 description "Includes bibliographical references and index.".
- 00012907 extent "xx, 261 p. :".
- 00012907 identifier "0793142954 (pbk.)".
- 00012907 identifier 00012907-d.html.
- 00012907 issued "2001".
- 00012907 issued "c2001.".
- 00012907 language "eng".
- 00012907 publisher "Chicago, IL : Dearborn Trade,".
- 00012907 subject "658.8/4 21".
- 00012907 subject "Customer relations.".
- 00012907 subject "Electronic mail messages.".
- 00012907 subject "HF5415.1265 .M324 2001".
- 00012907 subject "Telemarketing.".
- 00012907 tableOfContents "E-mail as a promotional device -- Reeling 'em in (acquiring in new customers that stay) -- Creative pointers and tricks of the trade -- Best E-mail retention practices -- Back-end necessities and things to be mindful of.".
- 00012907 title "Permission-based E-mail marketing that works! / Kim MacPherson.".
- 00012907 type "text".