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- 00048066 alternative "Sure-fire direct response marketing".
- 00048066 contributor B41185.
- 00048066 created "c2001.".
- 00048066 date "2001".
- 00048066 date "c2001.".
- 00048066 dateCopyrighted "c2001.".
- 00048066 description "Includes bibliographical references (p. 263-265) and index.".
- 00048066 description "Includes webliographies (p. 259-261).".
- 00048066 extent "xxii, 277 p. :".
- 00048066 identifier "0658006223 (acid-free paper)".
- 00048066 identifier 00048066.html.
- 00048066 identifier 00048066.html.
- 00048066 issued "2001".
- 00048066 issued "c2001.".
- 00048066 language "eng".
- 00048066 publisher "New York : McGraw-Hall,".
- 00048066 subject "658.8/4 21".
- 00048066 subject "Advertising, Direct-mail.".
- 00048066 subject "Direct marketing.".
- 00048066 subject "HF5861 .K47 2001".
- 00048066 title "S.U.R.E.-fire direct response marketing : generating business-to-business sales leads for bottom-line success / Russell M. Kern.".
- 00048066 title "Sure-fire direct response marketing".
- 00048066 type "text".