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- 00053814 contributor B47661.
- 00053814 contributor B47662.
- 00053814 created "c2002.".
- 00053814 date "2002".
- 00053814 date "c2002.".
- 00053814 dateCopyrighted "c2002.".
- 00053814 description "Include bibliographical references and indexes.".
- 00053814 extent "751 p. :".
- 00053814 identifier "0324068611 (acid-free paper)".
- 00053814 issued "2002".
- 00053814 issued "c2002.".
- 00053814 language "eng".
- 00053814 publisher "Cincinnati, Ohio : South-Western,".
- 00053814 subject "658.8 21".
- 00053814 subject "HF5415 .L2624 2002".
- 00053814 subject "Marketing Management.".
- 00053814 subject "Marketing.".
- 00053814 title "Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.".
- 00053814 type "text".