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- 00068752 contributor B64709.
- 00068752 created "c2002.".
- 00068752 date "2002".
- 00068752 date "c2002.".
- 00068752 dateCopyrighted "c2002.".
- 00068752 description "Includes bibliographical references and indexes.".
- 00068752 extent "xxxix, 582 p. :".
- 00068752 identifier "0324062532 (core text with Info Trac)".
- 00068752 identifier "0324125682 (core text only)".
- 00068752 issued "2002".
- 00068752 issued "c2002.".
- 00068752 language "eng".
- 00068752 publisher "Cincinnati, Ohio : South-Western Thomson Learning,".
- 00068752 subject "659.1 21".
- 00068752 subject "Advertising campaigns.".
- 00068752 subject "Communication in marketing.".
- 00068752 subject "HF5837 .S45 2002".
- 00068752 title "Promotion and integrated marketing communications / Richard J. Semenik.".
- 00068752 type "text".