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- 00309346 contributor B125191.
- 00309346 created "c1999.".
- 00309346 date "1999".
- 00309346 date "c1999.".
- 00309346 dateCopyrighted "c1999.".
- 00309346 description "Includes bibliographical references (p. 401-441).".
- 00309346 extent "xxiv, 472 p. :".
- 00309346 identifier "2827108224".
- 00309346 issued "1999".
- 00309346 issued "c1999.".
- 00309346 language "fre".
- 00309346 publisher "Fribourg, Suisse : Editions universitaires,".
- 00309346 subject "Advertising.".
- 00309346 subject "Communication in marketing.".
- 00309346 subject "HF5415.123 .P37 1999".
- 00309346 subject "Marketing.".
- 00309346 subject "Semiotics.".
- 00309346 title "Marketing et sémiotique : analyse de la contribution de la sémiotique aux discours et problèmes de marketing illustrée à l'aide d'une étude des méthodologies de structuration des marchés / Martial Pasquier.".
- 00309346 type "text".