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- 00431672 alternative "Inventer c'est rêver".
- 00431672 alternative "Traité de contre-marketing.".
- 00431672 contributor B233065.
- 00431672 created "c1999.".
- 00431672 date "1999".
- 00431672 date "c1999.".
- 00431672 dateCopyrighted "c1999.".
- 00431672 description "Includes bibliographical references (p. 195-[196]).".
- 00431672 extent "195 p. :".
- 00431672 identifier "2878454421".
- 00431672 isPartOf "Management & communication".
- 00431672 issued "1999".
- 00431672 issued "c1999.".
- 00431672 language "fre".
- 00431672 publisher "Paris : Presses du Management,".
- 00431672 subject "Consumers' preferences.".
- 00431672 subject "HF5415.34 .B74 1999".
- 00431672 subject "Marketing Case studies.".
- 00431672 subject "Marketing Psychological aspects.".
- 00431672 title "Inventer c'est rêver".
- 00431672 title "Traité de contre-marketing.".
- 00431672 type "text".