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- 00500005 contributor B248372.
- 00500005 contributor B248373.
- 00500005 created "1999.".
- 00500005 date "1999".
- 00500005 date "1999.".
- 00500005 dateCopyrighted "1999.".
- 00500005 description "Includes bibliographical references and index.".
- 00500005 extent "xxxiv, 718 p. :".
- 00500005 identifier "0750641142".
- 00500005 identifier 00500005-d.html.
- 00500005 isPartOf "Marketing series (London, England)".
- 00500005 isPartOf "The marketing series".
- 00500005 issued "1999".
- 00500005 issued "1999.".
- 00500005 language "eng".
- 00500005 publisher "Oxford ; Boston : Butterworth-Heinemann,".
- 00500005 subject "658.8 21".
- 00500005 subject "HF5415 .M297455 1999".
- 00500005 subject "Marketing.".
- 00500005 title "The marketing book / edited by Michael J. Baker.".
- 00500005 type "text".