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- 00551204 contributor B270232.
- 00551204 contributor B270233.
- 00551204 contributor B270234.
- 00551204 created "1999.".
- 00551204 date "1999".
- 00551204 date "1999.".
- 00551204 dateCopyrighted "1999.".
- 00551204 description "Includes bibliographical references and index.".
- 00551204 extent "xiii, 176 p. ;".
- 00551204 identifier "0750644826".
- 00551204 identifier 00551204-d.html.
- 00551204 isPartOf "Marketing series (London, England). Student.".
- 00551204 issued "1999".
- 00551204 issued "1999.".
- 00551204 language "eng".
- 00551204 publisher "Oxford ; Boston : Butterworth Heinemann,".
- 00551204 subject "658.8/02 21".
- 00551204 subject "HF5415.135 .D78 1999".
- 00551204 subject "Marketing Decision making.".
- 00551204 subject "Marketing Management.".
- 00551204 title "Strategic marketing : planning and control / Graeme Drummond, John Ensor.".
- 00551204 type "text".